Professional Documents
Culture Documents
Section-A (2Marks)
1) What are the characteristics of an effective marketing mix?
2) How can informal communication among various departments in an
organization facilitate the marketing function?
3) Why should a company attempt to emotionally engage its customers
4) Of the various roles played by consumers in the decisions making
process, which one is more important and why?
5) Why is it important for a company to study its environment?
6) What are the important requirements for commissioning a good
research?
7) What are the essential conditions in designing a questionnaire to elicit
a correct response from the respondent?
8) Define Marketing Management.
9) Define the terms: Exchange and Transactions.
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marketed.
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Section B (8 Marks)
1. Does marketing orientation impact business performance? Discuss.
2. Effectiveness in serving the customer is paramount for the survival of
the business. Comment?
3. Distinguish between efficiency and effectiveness in terms of serving
the needs of the customer?
4. Discuss the limitations of the marketing concept? Do you agree with
these limitations?
5. Coordination between the marketing department and the other
departments of an organization is crucial for implementing the
marketing concept. Explain.
6. What is marketing myopia?
7. How does the marketers commitment affect his ability to serve
customers?
8. What barriers may a marketing manager face when trying to convince
other people within an organization that they should adopt the
marketing concept?
9. Discuss the difference between marketing research and MIS?
10.Discuss the usefulness of marketing research in understanding
customers and competitors?
11.It is always better to hire a professional marketing research firm rather
than engaging ones own staff for this purpose. Comment.
12. Distinguish between ad-ho research and continuous research?
will you adopt for this regional player? Keep in mind the social, cultural
and economic background of the intended market while designing the
research framework?
24. Choose the Value-The homework marketer must do before the product
exists. Explain.
25.ITC food division launched into toffee segment in December 2005. The
market size for toffee in India in 2006-07 was at Rs. 2400 million and it
was growing at 13%annually. What sales forecasting methods would you
suggest to ITC and why?
26.Describe the different types of vertical marketing system.
27.Some Nationalized banks recruit only experienced persons or promote
people from within the organization. Some other like ICICI Bank and
IDBI recruit extensively from management institutes. Explain the
difference in sources used by these financial organizations selling
essentially the same kind of financial services and products.
28.Explain various types of:
i. Probability sampling methods?
ii. Non-probability sampling methods?