BWSS4013 STRATEGIC MANAGEMENT

GROUP ASSIGNMENT
The Islamic banking system is facing stiff competition not only from similar Islamic banks
but also from conventional banks and international banks disposed to modify their activities
in accordance with Islamic Shariah principles and is confronted with progressive forces
pushing towards change. Kindly explain the EFFECTIVENESS STRATEGIES to be
adopted in order to improve the marketing effectiveness of the Islamic banks in Malaysia and
overseas as well. You may choose one of Islamic Bank as an example:

The assignment must include the followings:

i. Introduction
ii. About the company
iii. SWOT Analysis
iv. Conclusion
v. Page number
vi. Tables of contents
vii. References (such as journal, books, internet, interview, magazines and others. More
references more marks for you).
viii.
Attachment (financial statement)
Report Format
i. Font size 12
ii. Time New Roman
iii. Spacing 1.5
iv. Page 30 to 35
v. Report must be written in English
This Assignment should be submitted on or before 17 th March 2014. Late submission
will not be entertained.