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  • Market Leader-LG - Godrej - Second Most Popular Brand - Samsung & Whirlpool Lag Behind

    Uploaded by

    Sridharan Ravi
    6 views3 pages
    positioning

    Original Title

    My Dps Positioning

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    positioning

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views3 pages

    Market Leader-LG - Godrej - Second Most Popular Brand - Samsung & Whirlpool Lag Behind

    Uploaded by

    Sridharan Ravi
    positioning

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Brand Awareness &Market

    Share

    Market Leader- LG
    Godrej- Second most popular brand
    Samsung & Whirlpool lag behind

    Image Profile Analysis


    LG- Closest to the
    Ideal Product
    Whirlpool gets the
    Second preference
    Unstructured
    positioning pattern
    for other players

    Perceptual Map

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