,

3.1, 3.1.2, 3.1.2.

( BUSINESS PLAN)

75%
25%



1. ..............................................1-5
1.1 ........................................................................1
1.2 .........................................1
1.3 business plan
.............................................................................................................1-3
1.4 ............................................................3-4
1.5 ..............................4-5
1.6 ...................5

2. ...6-14
2.1 -.........................................................................6-7
2.2 ...........7
2.3 .........................................................................8
2.4 ..................................................................8
2.5 ............................................................................................................9-10
2.6 ..........................................................................10
2.7 ......................................................................10-11
2.8 ........................12
2.9 ..................................................12-14
2.10 .........................................................................14
2.11 ................14

3. ...................................................15-26

:
BUSINESS PLAN.27-44


1.

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5.5 SWOT ANALYSIS

6.
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2004

2005

2006

25

 6.

26

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27

 :
BUSINESS PLAN

1. : " WAVE SPORTS " ..

2. :
3. :
4. : 2004
5. :

.
( )
WAVE SPORTS
WAVE SPORTS
.
2 .
.

extreme sports. target group 16 35 .

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28

1. &

WAVE SPORTS

extreme sport.
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2.


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55065 ..
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29

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120000

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135000

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0%

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4.
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16 35
extreme sports. target group

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extreme sports,
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34

 "ANNA RISKA" "Online"

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extreme sports
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surfing .
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35

5.5 SWOT ANALYSIS

target
group

sites


extreme sports.

extreme sports,


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36

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extreme sports ,
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sport
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brand "EAGLE".
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41

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2.

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 4.
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5.

2004

114

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2005

2006

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44

10.

---

3 .
--- :
.
--- :
.

11.

:
1)

2)

3) Marketing
.

45