GLOBAL MARRKETING MANAGEMENT

SENSORY MARKETING IN
THE RETAIL INDUSTRY

GROUP 4:
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BUI LAN ANH

DO VIET THANG
LY UYEN VAN
HO THI YEN VY
NGUYEN THI HAI YEN

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GROUP 4

GLOBAL MARRKETING MANAGEMENT

I. INTRODUCTION (DEFINITION) OF SENSORY MARKETING:

Retail is the process of selling consumer goods and/or services to customers through multiple
channels of distribution to earn a profit. Demand is created through diverse target markets and
promotional tactics, satisfying consumers' wants and needs through a lean supply chain.
(https://en.wikipedia.org/wiki/Retail)
Senses are parts of the human body and animals that effects to feel of environment stimuli
outside the body. These agencies include: Olfaction, haptic, auditions, vision and taste. The
adjective sensory describes something relating to sensation - something that you feel with your
physical senses.
Type of products of retail:
Food products typically require cold storage facilities.
Hard goods or durable goods- automobiles, appliances, electronics, furniture, goods,
lumber, etc., and parts for them. Goods do not quickly wear out and provide utility over
time.
Arts Contemporary art galleries, Bookstores, Handicrafts, Musical instruments, Gift
shops, and supplies for them.
Soft goods or consumables-clothing, other fabrics, footwear, cosmetics, medicines and
stationery. Goods that are consumed after one use or have a limited period (typically
under three years) in which you may use them.
Types by marketing strategy of retail:

Discount store
Warehouse store
Variety store
Demographic
Mom-And-Pop
Specialty store
Boutique
General store
Convenience store
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GROUP 4

GLOBAL MARRKETING MANAGEMENT

Hypermarkets

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GROUP 4