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  • A Marketing Planning Tool Which Usually Aids A Business in Determining Its Product and Market Growth Strategy

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    rishifiib08
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    A marketing plan helps a business determine its product and market growth strategy by outlining goals such as maintaining market share, securing growth markets, and restructuring mature markets. It suggests strategic approaches like research and development, understanding customer needs, and being first to market. The plan also provides recommendations for expanding into new geographical markets, introducing new product features, utilizing different distribution channels, and changing pricing policies. It can advise on pursuing related or unrelated diversification.

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    Ansoff matrix explained

    Original Title

    Ansoff Matrix

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    A marketing plan helps a business determine its product and market growth strategy by outlining goals such as maintaining market share, securing growth markets, and restructuring mature markets. It suggests strategic approaches like research and development, understanding customer needs, and being first to market. The plan also provides recommendations for expanding into new geographical markets, introducing new product features, utilizing different distribution channels, and changing pricing policies. It can advise on pursuing related or unrelated diversification.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views6 pages

    A Marketing Planning Tool Which Usually Aids A Business in Determining Its Product and Market Growth Strategy

    Uploaded by

    rishifiib08
    A marketing plan helps a business determine its product and market growth strategy by outlining goals such as maintaining market share, securing growth markets, and restructuring mature markets. It suggests strategic approaches like research and development, understanding customer needs, and being first to market. The plan also provides recommendations for expanding into new geographical markets, introducing new product features, utilizing different distribution channels, and changing pricing policies. It can advise on pursuing related or unrelated diversification.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    A marketing

    planning tool
    which usually aids
    a business in
    determining its
    product and
    market growth
    strategy.

    Maintain or increase the


    market share of current
    products.
    Secure dominance of
    growth markets.
    Restructure a mature
    market by driving out
    competitors.
    Increase usage by existing
    customers.

    Research & development


    and innovation.
    Detailed insights into
    customer needs (and how
    they change)
    Being first to market.

    New geographical markets.

    New product dimensions


    or packaging.

    New distribution channels.

    Different pricing policies.

    Related Diversification

    Unrelated Diversification

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