Asian Journal of Case Research (AJCR)

Volume 6 (Special Issue) 2013

Contents
AA and Its Dream Brand
Nor Aziah Abu Kasim, Amalina Abdullah and Mazlina Mustapha

If You Were in My Shoes

Raja Nerina Raja Yusof and Dahlia Zawawi

11

Rooted Shoes
Zahira Mohd Ishan, Azmawani Abd Rahman and Titan Teh

19

Seeing Is Believing
Dahlia Zawawi and Raja Nerina Raja Yusof

35

Should the Patents Be Saved?

Ahmed Razman Abdul Latiff, William G. Borges and Zaidi Mat Daud

43

Econsave Cash and Carry Sdn. Bhd.

Siti Rahayu Hussin and Haslinda Hashim

51

The Secret behind EURO Chairs Success

Jo Ann Ho, Ng Siew Imm and Tee Keng Kok

61

PK Leather: What Is The Next Move?

Amalina Abdullah, Nor Aziah Abu Kasim and Mazlina Mustapha

73

Beyond Your Cup of Tea

Azmawani Abd Rahman, Zahira Mohd Ishan and Joyce Tang

81

Losing at the Home Ground?

Haslinda Hashim and Siti Rahayu Hussin

95

Entrepreneurialship and Innovation for Sustained Performance: The Case

of SKB Shutters Corporation Berhad
Foong Soon Yau and Rosmila Senik

109