Merchandising:The characters of ACK like Chacha Choudhary, Suppandi can be made popular by

licensing it for use as promotion in popular Indian eateries or restaurant chains or

kid stores. The characters can also be printed on apparels for kids. Posters of
characters could also be sold through online outlets or stationary stores. All school
stationary items like school notebooks, tiffin boxes, pencil boxes can have pictures
of popular characters. For kids in the age group of 10-12, laptop covers and mobile
covers having pictures of popular ACK characters can also be used.
Approaching schools and play schools:Since ACK has concentrated on Indian mythological stories and the history of Indian
culture, it can collaborate with schools to leverage the use of its books for academic
curriculum. ACK apart from publishing comic books can also collaborate with NCERT
and school publishing textbook houses to develop content as individual chapters in
English and Hindi Literature. Lots of schools have special video sessions on past
freedom fighters, mythological figures of the past. ACK can develop content or
documentaries and sell them to media houses for a fee. These videos can be shown
in schools.
Events:ACK should organize small exhibitions at school level during a particular events at
schools.ACK should promote the characters and books during the Annual day events
at schools. There can be stalls of ACK with stationary, tinkles and comic books. The
documentaries can be sold through CDs.
Media:With the world moving towards digitization, the most important channel to venture
into for ACK is the media. To survive in the competitive business world, ACK should
immediately think of developing innovative content in the media. ACK should start a
TV series based on the stories in tinkle on channels like hungama, POGO TV etc
targeting children in the age group from 5-12. Documentaries can be made on
popular Indian Personalities who would inspire children. They can be sold to media
houses to market. Popular ACK characters can be licensed for other TV
programmers or series. These characters can also be licensed for video games.