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Our Take:: Smart World
Our Take:: Smart World
O G s P o i n t - o f - V i e w O n B e s t - S e l l e r B u s i n e s s B o o k s
June 2008
Smart World
page 3
Where We Disagree
As mentioned earlier, Smart World is a difficult book read. As marketing and communications veterans, we
think this is not a very smart strategy by the author. Especially if he wants Smart World to be read by
time-starved, get to the point c-suite business leaders.
That notwithstanding, our biggest disappointment with Smart World is the glaring imbalance of theory versus
practice. Ogle waits until the final 14 pages of his book to introduce some direct applications to the new
science of ideas. And unfortunately, his brief guidelines do not feel all that breakthrough:
Sharpen your capacity to sense heat.
Learn to recognize early emergent alignments manifesting high levels of fitness.
Look for cold low-energy spaces ripe for transformation through long-distance linkage.
Identify and prepare for potential tipping points.
Read the world.
Trust your imaginative facilities as they surf the webs of the global mindspace.
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