The concept of Business

Model
Business

Model

Work done to earn

money

Representation of a
something as a
physical object

Helps understand, describe and

predict the activity of buying and
selling goods or services

Nine Building Blocks

1)Target customer
2)Value proposition
3)Distribution channels
4)Relationship
5)Configuration of activities
6)Core competencies
7)Revenue streams
8)Cost structure
9)Partners

These 9 building
blocks help the firm
create their long
term business
strategy

Strategy- The Retail

Perspective
Establish mission

Analyse situation

Identify options

Set objectives

Obtain & allocate resources

Develop implementation
plan

Monitor progress & control

Establish Mission
It describes what retailers wishes to
accomplish.
Mission statement states: Products and service
Customers
Geographic areas
Manner of operation

Analyse Situation

Helps determine firm its position,

strength, weakness formulate
opportunity and threats
Using PEST Analysis or SWOT
Analysis
Political
Strength
Economic
Weakness
Social
Opportunity
Technological
Threats

Identify
options
Alternatives can be determined by:
Existing

New

Existin
g

Market Penetration

Market Expansion

New

Retail format
development

Diversification

Market Segments

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