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  • Marketing Segmentation: Geographic Segmentation:-Countries - Nations - Regions - State - Cities

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    Piyush Bhatia
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    This document discusses different types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation. Geographic segmentation divides the market by countries, nations, regions, states, and cities. Demographic segmentation considers age, gender, sex, family, education, and income. Psychographic segmentation looks at lifestyle, social class, and personality. Behavioral segmentation examines usage rate, user status, benefits sought, occasions, loyalty, and attitude.

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    amul taste of india

    Original Title

    Amul Products

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    This document discusses different types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation. Geographic segmentation divides the market by countries, nations, regions, states, and cities. Demographic segmentation considers age, gender, sex, family, education, and income. Psychographic segmentation looks at lifestyle, social class, and personality. Behavioral segmentation examines usage rate, user status, benefits sought, occasions, loyalty, and attitude.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views4 pages

    Marketing Segmentation: Geographic Segmentation:-Countries - Nations - Regions - State - Cities

    Uploaded by

    Piyush Bhatia
    This document discusses different types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation. Geographic segmentation divides the market by countries, nations, regions, states, and cities. Demographic segmentation considers age, gender, sex, family, education, and income. Psychographic segmentation looks at lifestyle, social class, and personality. Behavioral segmentation examines usage rate, user status, benefits sought, occasions, loyalty, and attitude.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    MARKETING SEGMENTATION

    GEOGRAPHIC SEGMENTATION:Countries Nations Regions State Cities -

    DEMOGRAPHIC SEGMENTATION
    AgeGenderSexFamilyEducationIncome-

    Psychographic Segmentation
    Life Style Amul Kool Cafe
    Social Class
    Personality

    Behavioral Segmentation:
    Usage Rate
    User Status
    Benefits Sought
    Occasions
    Loyalty
    Attitude

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