Marketing Investments -

Return on investment (ROI) is a measure of the profit earned from e

Like the return you earn on your portfolio or bank account, its calculated as a percentage. In sim
the calculation is: (Return Investment)
Investment
x 100
Marketing Campaigns are Investments
Basic Marketing ROI Formulas
Gross Profit Marketing Investment
Marketing Investment

CLV is a measure of the profit generated by a single customer or set of customers over their lifetim

Customer Lifetime Value Marketing Investment

Marketing Investment
Deducting other the formula like this:
Profit Marketing Investment *Overhead Allocation *Incremental Expenses
Marketing Investment

Developing a Marketing Budget

The goal of your marketing budget is to control your expenses and project you
Well designed Marketing budgets helps in keeping us on target to take correcti

Simple Expense Budget It's built on common sense and reasonable guesses, without statistical analys
techniques, or any past data. The mathematics are also simple, sums of the ro