BUSINESS MODEL DESIGN: AN ACTIVITY SYSTEM PERSPECTIVE

Introduction
The literature in this journal suggests that a focus on activities can indeed be useful
and unifying based on the Business model. In our own perception, we have defined
the business model as a design for the successful operation of a business
identifying revenue sources, customer base, products, and details of financing.
Business model can be implemented by a company to generate revenue and make
a profit from operations. The model includes graph theory with its dual perspectives
on nodes and arcs. A graph can be described either by focusing on its nodes and by
listing all the other
nodes to which they are linked, or by focusing on the arcs and describing which
nodes pertain to
each arc: both are equivalent in that they yield a complete description of the graph.