2014 Survey

Results
OVERVIEW
Survey of

55%

191 Participants

of Respondents had a household income of

$50,000 or higher

82% have a college degree or higher

59% of respondents have previously attended
PirateFest
Overall Satisfaction of PirateFest from Respondents

4.5 out of 5
Presented By:

Respondent
Demographics
Household Income
35%

14%

20%
9%

13%

9%

55%

of respondents reported
having a household income of

$50,000 or more

82%

have completed a
college degree or higher

23%

of respondents are ECU

students.

Highest Completed Level of Education

57%

ECU Student Support

ECU Student; 23%
Not Affiliated; 77%

4%

14%

25%

Residency
Out Of State; 4%
NC (Outside of Gville); 27%
Greenville; 69%

59 survey participants (31%)

are not residents of Greenville

16% of them required a hotel

stay

67% stayed in the hotel for 3

or more nights
Hotel Stay

PirateFest Lodging

50%
Hotel; 16%

Other; 84%

17%

17%

17%
3

Nights

Sponsorship Impact

63%

of Respondents Recognized 1 or More Sponsors

Opinion of Sponsors that Support PirateFest

Likeliness to Buy From Sponsors of PirateFest

Have a Higher Opinion; 33%

Not As Likely; 26%
67%

More Likely; 74%

Event Analysis
Participants were asked to rate each element on a scale of 1-5. The average scores are
presented below.

Arts &
Crafts
Pirate
Events

4.2

4.2
Transportatio
n

4.2

Carnival

4.2

Childrens
Events

4.2

Music
Genre

4.3

Food
Vendors

Overall
Satisfaction

4.3

4.5

Organizati
on

Parking

4.1

Safety

4.6

4.4

Advertising and
Organization
How Did You Hear About PirateFest?
Have you Previously Attended PirateFest?

42%

12%

17%
8%

4%

YES; 59%
NO; 41%

Food Variety: Different types/gluten free options

Changes for the Future

Cost of Rides: Decrease the price

Growth: Wants to see the event increase in size

23%
18%
13%

13%

Stud/Teen Activities: More to offer teens & ECU

students

15%
8%

10%
3%

Adv/Comm: Advertising & Organization

Music Variety: Different genres
Accommodations: More places to sit while eating,
additional Porta Potties
Parking: Additional places to park