SC JOHNSON

Situation
1-6%

redemption rates result in

30-70% of cost of coupon
promotion.
So printing and design costs
incur 30% of coupon promotion
Coupon promotion is done to
have incremental sales & negate
competitor promotions.

What should be done

Design

a coupon pricing so as to
have maximum number of
coupons
Design a coupon pricing so as to
incur minimum expense
Decide upon National, Regional
or Chain specific

Promospace
Stop

providing coupons to stores

which has usage of coupon rate
less than 400
Its better to operate chain
specific, as the repetition rate for
both National and Regional is low

Promo space