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  • Business Project Online: 1. Executive Summary 2. The Challenge (How The Company Make The Project) 3. Solution Analysis

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    Adeel Bajwa
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    This document outlines the requirements and structure for a marketing plan final project due by 2:00pm on an unspecified deadline. It provides instructions on the required sections of the project, including an executive summary, analysis of the company, customers, competitors, environment, market segmentation, alternative strategies, selected strategy, and conclusion. The selected strategy section must include details on product, price, distribution, promotion, and projections. Formatting requirements specify the use of Times New Roman and Arial fonts, 1.5 line spacing, and other layout details.

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    market project outline

    Original Title

    marketing project

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    This document outlines the requirements and structure for a marketing plan final project due by 2:00pm on an unspecified deadline. It provides instructions on the required sections of the project, including an executive summary, analysis of the company, customers, competitors, environment, market segmentation, alternative strategies, selected strategy, and conclusion. The selected strategy section must include details on product, price, distribution, promotion, and projections. Formatting requirements specify the use of Times New Roman and Arial fonts, 1.5 line spacing, and other layout details.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    35 views5 pages

    Business Project Online: 1. Executive Summary 2. The Challenge (How The Company Make The Project) 3. Solution Analysis

    Uploaded by

    Adeel Bajwa
    This document outlines the requirements and structure for a marketing plan final project due by 2:00pm on an unspecified deadline. It provides instructions on the required sections of the project, including an executive summary, analysis of the company, customers, competitors, environment, market segmentation, alternative strategies, selected strategy, and conclusion. The selected strategy section must include details on product, price, distribution, promotion, and projections. Formatting requirements specify the use of Times New Roman and Arial fonts, 1.5 line spacing, and other layout details.

    Copyright:

    © All Rights Reserved
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    of 5

    BUSINESS PROJECT ONLINE

    Dead line for submission of final project: 20XX


    Before 2:00pm sharp
    Marketing plan (Final project)

    1. Executive summary
    2. The challenge (How the company make the project)
    3. Solution Analysis
    i.

    Company analysis
    a)
    b)
    c)
    d)

    ii.

    Customer analysis
    a)
    b)
    c)
    d)

    iii.

    Goals
    Focus/Vision/Mission
    Culture
    Market share

    No. of customers
    Type of customers
    Value drivers
    Decision process (optional)

    Competitors
    a) Market position
    a) Strength
    b) Weakness
    c) Market share

    iv.

    Collaborates
    a) joint inverse (Honda + Atlas)
    b) partnership

    v.

    Climate
    a) Macro environmental (PEST analysis)

    vi.

    SWOT analysis
    a)
    b)
    c)
    d)
    e)

    Co. strength
    Weakness
    Interval environment
    External
    opportunities

    f) threats

    4. Market segmentation:
    Segment 1:description
    percent of sale
    what they want
    how they use product
    support requirements (after sale sevices)
    how to reach them
    prices sensitive

    Segment 2:- x

    5. Alternative marketing strategies


    discounting product
    re branding
    co branding
    positioning as a premium

    6. 6. Selected market strategy


    a) Product

    brand name - logo slogan


    quality ISO certificates
    scope of product line
    warranty
    packaging
    size of product

    b) Price

    price strategy
    sale price
    discount
    (payment terms and financing option)

    leasing option

    c) Distribution (placement)
    distribution channel

    Direct/ retail/ distributors/intermediaries


    motivating the channels
    criteria for evaluating the distributors

    location*

    d) Promotion

    Advertising (which media)


    How much using that media
    Public relation
    Promotional program
    Budget
    Projection

    7. Conclusion
    Final project report
    Recommendation

    Appendix

    Supporting data

    All graphs

    Chart picture

    Tables

    Bibliography

    References

    Visiting card

    Formatting
    T.N roman 12
    Ariel 11
    Line spacing 1.5
    No line space
    No bullets
    No dates
    No digits
    No abbreviations
    1st page
    2nd page

    3rd page

    1.
    Co name.
    Final project
    Submitted to
    Submitted by
    Comsats +
    logo

    6th

    page

    6.
    Bibliography
    --------------------------------References
    -----------------------------

    4th page

    5th page
    5.
    tables pf contents
    -----------------------------------------------------------------------------

    7th page
    o

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