Professional Documents
Culture Documents
How to
to do
do an
an MBA
MBA
project
project ??
• Area of specialization (Marketing, )
• Broad area of research work (Marketing
area. )
• Further narrow down (organization or
company )
• E.g.Sony India - industry segment is
Consumer Durable.
• Discussion with company as to research to
be executed. (Multiply sales in audio)
• Be Clear on Research Methodology – Time
Factor etc.,
• Regression Models
• Dependent Variables
• Independent Variables etc.,
• Size of the sample ie.,
• Population data (the universe).
• Too Big – Difficult to Handle
• Too Less – Inaccuracy in result
• So, the Ideal sample size is 70-100
• Chapterisation :
• A logically arranged project work :-
• Introduction
• Chapter on Data Base
• Research Methodology Chapter
• Review of Literature Chapter
• Conclusion
Review or Survey of
Literature Chapter
• Primary Data
• Secondary Data
• Chronologically arranged
• Depicts the depth of reference
• Repeats other researchers’ works
• (e.g- Stock Market – Research done in
earlier years by experts)
• Concluding chapter:-
• Outlines (salient features of the study need
of the study, overview of the topic, summary
of prior work, study objectives, hypothesis,
data and methodology.)
Findings (revealed by the analysis of data)
• Implications (based on the research findings )
• Limitations of the study (sample size)
• Future research
• Tables
Give a title to all Tables that are in your report.
Appendices
In the same fashion how we handled Tables, we will
handle Appendices too.