Grayson Dulin

September 2, 2015

Changes of Healthcare
Modern medicine is forever changing, and even the doctors and administrators
have a hard time keeping up. Technology has been progressing at such a rapid pace
sometimes even yearly doctors appointments can be drastically different than the
previous one. While technology is the most obvious change we see, many other changes
are happening behind the scenes that we arent aware of and havent taken the time to
notice. Two examples of this are the gender equality in the health care management
profession and how health care is going to change in the next couple decades. The two
articles I have chosen on this subject have good rhetoric in informing the audience of
their purpose, writing for the audience, and laying out the article in such a way to make it
easy to read for their intended audience.
The article on gender equality is for all of those in or studying the health care
field. This article by Paula Lantz discusses how little women play a role in the leadership
positions even though a large amount of the workforce for health care management is
women. The exigence of this article is directed at the work force, making them aware that
of the top 100 hospitals in the country for 2005 only 474 chief administrators of the top
hospitals, 114 (24 percent) were women (Lantz). Along with this, the article also
discussed how women are still paid less than men. Self-reported information on salary
suggests that women healthcare executives earn significantly lower salaries than men
executives (Lantz). These statistics only affect the ones who are in the health care
management field, and the whole article is very fact based. The article isnt meant to pull
on heartstrings, since it is more ethos and not as much pathos, but to inform the reader of
the troubles women are going through in health care management. While women

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September 2, 2015
acknowledge their lack in pay, they believed that gender equity was present within their
organization and that they personally had experienced equal treatment (Lantz). While
this may be true in the work force as a whole, the leadership roles are still lacking in
women.
The purpose of Lantzs article is to inform the health care field of the discourse of
unfairness occurring within the industry. She does this by giving lots and lots of facts,
dividing the article into sections with headers so readers know what theyre about to be
informed about, and giving examples of how hospitals have tried to address this. For
example, one of the headers is Gender and Leadership in Solucient 100 Top Hospitals
and then in the paragraph underneath, Lantz then goes on to give facts about women in
these top one hundred hospitals, prominence and salary related. For example, did you
know that out of 100 top-performing acute care hospitals in the United States, only 15
employed a female CEO (Lantz)? Being a female interested in this field, this is a good
fact to know personally. Being aware of the gender equality is important, especially as a
female. The author does a good job of keeping this article more ethos and less pathos,
which I believe was her intention, while informing people that hospitals are trying to
change, this change has been trying to happen for many years and hasnt made much
progress.
Another change happening in the medical field is the involvement of technology
and hands on work. Sarah Marberry wrote Trendspotting: The Next 10 Years of
Healthcare Design for the public addressing them of the changes she has researched will
occur in healthcare in the future. For example, one thing predicted is that 30% of the
hospitals open now will be closed by 2030. There wont be many more big hospitals

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September 2, 2015
built, Komiske predicts (Marberry). In this article, the exigence isnt as clear. There
isnt necessarily a problem Marberry is writing about, its more of discussing how
hospitals will change. Along with the downsizing of hospitals, another alteration that will
occur in this field is technology. Doctors now are having to keep up with the changing
medicine and how technology affects it, along with the managers changing their filing
systems to computers. This will lead to more at home care and fewer visits to doctors,
which then leads to the downsizing of hospitals discussed before.
This article also does a good job of informing the audience of future changes
while also keeping the language so that others not in the field can understand. Marberry
did an excellent job at picking quotes that everyone could understand while still getting
her point across. For example, Marberry chose the quote: We need to be building
facilities that can be more easily renovated for changes in technology or that can be more
easily repurposed, Jung says (Marberry). While this is just one of many quotes, it
clearly conveys the message in a way any adult reader can understand. Marberry also
divides her article into sections, for example Flexibility or Staying home (Marberry).
Neither author used images in their article as well. This makes it easier for her to organize
and write the article, for readers to read and understand the article, and for everyone to
refer back to it if needed.
These two articles both do a good job at writing to their audiences, and their
rhetoric was great. As a healthcare management major, I enjoyed reading the scholarly
one, by Lantz, and also the professional one, by Marberry. While others not as interested
in my field might not enjoy Lantzs article as much, she did a good job of writing to her
audience of students and workers of that profession and informed them of some of the

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September 2, 2015
troubles happening and changes we all want to see. Marberry did a good job of discussing
a subject matter that is important to everyone, informing them of large changes predicted
to happen in a reasonable way. Both these articles showed excellent rhetoric.

References:
http://www.biomedsearch.com/article/Gender-leadership-in-healthcareadministration/186268972.html
http://www.healthcaredesignmagazine.com/article/trendspotting-next-10-yearshealthcare-design