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Future of the Austrian Defense Industry - Market

Attractiveness, Competitive Landscape and


Forecasts to 2020 Now Available at idatainsights
Summary The Austrian defense market will be driven by active participation in peacekeeping missions along with a
focus to modernize its military by procuring advanced defense systems. In addition, the capital expenditure allocation
is anticipated to average 23.6% of the total defense budget during 2016-2020 and defense equipment procurements
are expected to be in the areas of military rotorcraft, unmanned aerial vehicles (UAVs), and spending towards cyber
security and soldier modernization Key Findings - During 2011-2015, Austrian defense expenditure registered a
growth rate of -6.18%, declining from US$2.9 billion in 2011 to US$2.2 billion in 2015 - Military expenditure is
anticipated to register a CAGR of 3.24% during 2016-2020, to value US$2.5 billion in 2020 - Corruption, retaining
conscription, changes in security environment and economic recession possess challenges for the Austrian defense
market - Demand for equipment is mainly expected to revolve around military rotorcraft, unmanned aerial vehicles
(UAVs), and spending towards cyber security and soldier modernization during 2016-2020 Synopsis Strategic
Defence Intelligence's report - Future of the Austrian Defense Industry - Market Attractiveness, Competitive
Landscape and Forecasts to 2020 offers detailed analysis of the industry with market size forecasts from 2016-2020.
This report will also analyze factors that influence demand in the industry, key market trends, and challenges faced
by industry participants. In particular, it provides an in-depth analysis of the following: - Defense industry market size
and drivers: detailed analysis of the defense industry during 2016-2020, including highlights of the demand drivers
and growth stimulators. It also provides a snapshot of the country's expenditure and modernization patterns - Budget
allocation and key challenges: insights into procurement schedules formulated within the country and a breakdown of
the defense budget with respect to the army, navy, and air force. It also details the key challenges faced by defense
market participants within the country - Porter's Five Force analysis of the defense industry: analysis of the market
characteristics by determining the bargaining power of suppliers, buyers, threat of substitution, intensity of rivalry, and
barriers to entry - Import and Export Dynamics: analysis of prevalent trends in the country's imports and exports over
the last five years - Market opportunities: details of the top five defense investment opportunities from 2015 to 2025 Competitive landscape and strategic insights: including an overview of key players, together with insights such as key
alliances, strategic initiatives, and a brief financial analysis Reasons?To?Buy - Identify and track the global defense
market and make regional comparisons to effectively target new revenue streams - Understand the importance of
being led by the defense ministries in the military procurement market and define your strategies with insight on what
your customers really want by analyzing recent orders, technical specifications, and the country's expected
investment pattern during 2016-2020 - Make correct business decisions based on detailed analysis of the defense
industry from 2016-2020,which includes the total competitive landscape of the sector with detailed profiles of the top
domestic and foreign defense manufacturers along with information about their products, alliances, recent contract
wins, and financial analysis - Determine prospective investment areas by gaining an in-depth understanding of the
industry in terms of market opportunities - Channel resources by identifying various military requirements that are
expected to generate revenues across different sectors during 2016-2020
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Table of Contents
1 Introduction
1.1. What is this Report About?
1.2. Definitions
1.3. Summary Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.3.3. Conventions

1.4. SDI Terrorism Index


1.5. About SDI
1.6. About Strategic Defence Intelligence
2 Executive Summary
3 Market Attractiveness and Emerging Opportunities
3.1. Defense Market Size Historical and Forecast
3.1.1. Austrian defense expenditure to register a CAGR of
3.24% during 2016-2020
3.1.2. Spending to be driven by peacekeeping missions and the acquisition of advanced defense systems
3.1.3. Defense expenditure as a percentage of GDP expected to fall during the forecast period
3.2. Analysis of Defense Budget Allocation
3.2.1. Capital expenditure share of the overall defense budget is expected to increase during the forecast period
3.2.2. Austrian defense capital expenditure expected to cumulatively value US$2.8 billion during 2016-2020
3.2.3. Austrian revenue expenditure expected to record a CAGR of
2.55% during the forecast period
3.2.4. Per-capita defense expenditure likely to fall during the forecast period
3.3. Homeland Security Market Size and Forecast
3.3.1. Austria is expected to invest US$15.2 billion on homeland security during the forecast period
3.3.2. Homeland security expenditure to be driven by efforts to counter organized crime and counterterrorism
3.3.3. Austria faces a low level of threat from foreign terrorist organizations
3.4. Benchmarking with Key Global Markets
3.4.1. Austrian defense expenditure is expected to remain modest during the forecast period
3.4.2. Austria's defense expenditure is low compared to other leading spenders
3.4.3. Defense budget as a percentage of GDP expected to remain low on a global scale
3.4.4. Austria faces negligible threat from foreign terrorist organizations
3.5. Market Opportunities: Key Trends and Growth Stimulators
3.5.1. Demand for cyber security will experience a surge
3.5.2. Military Rotorcraft will provide attractive market opportunities
3.5.3. Demand for soldier modernization to increase over the forecast period
3.5.4. Procurement of Unmanned Aerial Vehicles 4 Defense Procurement Market Dynamics
4.1.1. Defense imports expected to increase marginally during the forecast period
4.1.2. Austrian defense sourced the majority of its arms from Italy
4.1.3. Armored Vehicle accounted for the majority of defense imports during 2010-2014

4.2. Export Market Dynamics


4.2.1. Austrian defense exports registered a decline post 2010
4.2.2. Austria supplies defense equipment to a diverse consumer base
4.2.3. Armored vehicles accounted for the majority of the country's defense exports during 2010-2014
5 Industry Dynamics
5.1. Five Forces Analysis
5.1.1. Bargaining Power of Supplier: low to medium
5.1.2. Bargaining Power of Buyer: high
5.1.3. Barrier to Entry: medium to high
5.1.4. Intensity of Rivalry: medium to high
5.1.5. Threat of Substitution: medium to high
6 Market Entry Strategy
6.1. Market Regulation
6.1.1. Offset policy requires suppliers to invest 100% of the contract value into the Austrian economy
6.1.2. Austrian defense industry open to foreign direct investment
6.2. Market Entry Route
6.2.1. Foreign defense OEMs enter the market through acquisitions or alliances
6.2.2. Europe Defense Agency (EDA) promotes defense procurements within EU
6.2.3. Single distributor system advisable in Austria
6.2.4. Joint Projects and Sharing of Technology
6.3. Key Challenges
6.3.1. Economic environment challenging for defense expenditure
6.3.2. Changes in the security environment and economic recession intensifies defense spending cuts
6.3.3. Retaining conscription
6.3.4. Corrupt practices in Austrian defense challenging for the industry
7 Competitive Landscape and Strategic Insights
7.1. Competitive Landscape Overview
7.2. Key Private Sector Operators
7.2.1. AMST: overview
7.2.2. AMST: defense products
7.2.3. AMST: alliances
7.2.4. AMST: recent contract awards
7.2.5. Air Ambulance Technology: overview

7.2.6. Air Ambulance Technology: products


7.2.7. Air Ambulance Technology: recent announcements and strategic initiatives
7.2.8. Air Ambulance Technology: alliances
7.2.9. Air Ambulance Technology: recent contract wins
7.2.10. AMES: overview
7.2.11. AMES: products
7.2.12. AMES: recent announcements and strategic initiatives
7.2.13. AMES: alliances
7.2.14. Hirtenberger: overview
7.2.15. Hirtenberger: products and services
7.2.16. Hirtenberger: recent announcements and strategic initiatives
7.2.17. General Dynamics European Land Systems: overview
7.2.18. General Dynamics European Land Systems: defense products
7.2.19. General Dynamics European Land Systems: recent announcements and strategic initiatives
7.2.20. General Dynamics European Land Systems: alliances
7.2.21. General Dynamics European Land Systems: recent contract wins
7.2.22. Steyr Mannlicher: overview
7.2.23. Steyr Mannlicher: products 7.2.24. Steyr Mannlicher: recent announcements and strategic initiatives
7.2.25. Steyr Mannlicher: alliances 7.2.26. Steyr Mannlicher: recent contract wins
7.2.27. Frequentis: overview 7.2.28. Frequentis: products and services 7.2.29. Frequentis: recent announcements
and strategic initiatives
7.2.30. Frequentis: alliances 7.2.31. Frequentis: recent contract wins
7.2.32. Frequentis: financial analysis
7.2.33. Rheinmetall Waffe Munition Arges GmbH: overview 7.2.34. Rheinmetall Waffe Munition Arges GmbH:
products
7.2.35. Rheinmetall Waffe Munition Arges GmbH: alliances
7.2.36. Rheinmetall Waffe Munition Arges GmbH: recent announcements and strategic initiatives
7.2.37. Rheinmetall Waffe Munition Arges GmbH: recent contract awards
7.2.38. Schiebel Elektronische Geraete GmbH (SEG): overview
7.2.39. Schiebel Elektronische Geraete GmbH (SEG): defense products
7.2.40. Schiebel Elektronische Geraete GmbH (SEG): recent announcements and strategic initiatives
7.2.41. Schiebel Elektronische Geraete GmbH (SEG): alliances
7.2.42. Schiebel Elektronische Geraete GmbH (SEG): recent contract wins
7.2.43. Diamond Aircraft Industries: overview

7.2.44. Diamond Aircraft Industries: products


7.2.45. Diamond Aircraft Industries: recent announcements and strategic initiatives
7.2.46. Diamond Aircraft Industries: alliances
7.2.47. Diamond Aircraft Industries: recent contract wins
8 Business Environment and Country Risk
8.1. Demographics and Social Statistics
8.1.1. Total Rural Population
8.1.2. Total Urban Population
8.1.3. Number of households
8.2. Economic Performance
8.2.1. GDP Per Capita 8.2.2. GDP, Current Prices
8.2.3. Consumer Price Index
8.2.4. Wholesale Price Index 8.2.5. Local Currency Unit per USD
8.2.6. Market Capitalization of Listed Companies
8.2.7. Market Capitalization of Listed Companies (% of GDP)
8.2.8. Government Cash Surplus/Deficit
8.2.9. Government Cash Surplus/Deficit as % of GDP
8.2.10. Central Government Debt
8.2.11. Central Government Debt as % of GDP
8.2.12. Goods exports as % of GDP
8.2.13. Goods imports as % of GDP
8.2.14. Goods Trade Surplus/Deficit as % of GDP
8.2.15. Service Imports as % of GDP
8.2.16. Service Exports as % of GDP
8.2.17. Service Trade Surplus/Deficit as % of GDP
8.2.18. Foreign Direct Investment 8.2.19. Net foreign direct investment as % of GDP
8.2.20. International reserves, including gold 8.3. Energy and Utilities 8.3.1. Conventional Thermal Electricity Net
Generation
8.3.2. Hydroelectricity Net Generation
8.3.3. Conventional Thermal Electricity Installed Capacity 8.3.4. Electricity Exports
8.3.5. Electricity Imports 8.3.6. Proved Natural Gas Reserves 8.3.7. Petroleum Consumption
8.3.8. Crude Oil Proved Reserves 8.3.9. Total Non-Hydro Renewable Electricity Net Generation 8.4. Infrastructure
8.4.1. Rail Lines 8.4.2. Air transport, freight 8.5. Minerals 8.5.1. Mining, Manufacturing, Utilities Output 8.6.
Technology

8.6.1. Research and Development Expenditure


8.6.2. Patents Granted
8.7. Telecommunication
8.7.1. Telephone Lines
8.7.2. Telephone Lines Penetration Rate 9 Appendix 9.1. About SDI 9.2. Disclaimer
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