Apple Inc.

Q2 2012 Unaudited Summary Data

(Units in thousands, Revenue in millions)
Q1 2012

Q2 2011

Q2 2012
Sequential Change

Operating Segments
Americas
Europe
Japan
Asia Pacific
Retail
Total Operating Segments

Mac Units

Revenue

1,612
1,482
184
814
1,106

$17,714
11,256
3,550
7,697
6,116

5,198 $46,333

Mac Units

1,217
995
155
596
797

Revenue

Mac Units

Revenue

$9,323
6,027
1,383
4,743
3,191

1,214
1,048
158
771
826

$13,182
8,807
2,645
10,153
4,399

- 25%
- 29%
- 14%
- 5%
- 25%

- 26%
- 22%
- 25%
32%
- 28%

0%
5%
2%
29%
4%

41%
46%
91%
114%
38%

4,017 $39,186

- 23%

- 15%

7%

59%

3,760 $24,667

Mac Units

Revenue

Sequential Change
Product Summary
Mac Desktops (1)(9)
Mac Portables (2)(9)
Subtotal Mac
iPod (3)(9)
Other Music Related Products and Services (4)
iPhone and Related Products and Services (5)(9)
iPad and Related Products and Services (6)(9)
Peripherals and Other Hardware (7)
Software, Service and Other Sales (8)
Total Apple
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)

Units

Revenue

Units

Year/Year Change

Revenue

Units

Revenue

Units

Revenue

Mac Units

Revenue

Year/Year Change
Units

Revenue

1,479
0
3,719
00

$1,936
4,662

1,0090
2,75100

$1,441
3,535

1,199
2,818

$1,563
3,510

- 19%
- 24%

- 19%
- 25%

19%
2%

8%
- 1%

5,198

6,598

3,760

4,976

4,017

5,073

- 23%

- 23%

7%

2%

15,397

2,528
2,027
24,417
9,153
766
844

9,017

1,600
1,634
12,298
2,836
580
743

7,673

1,207
2,151
22,690
6,590
643
832

- 50%

- 52%
6%
- 7%
- 28%
- 16%
- 1%

- 15%

- 25%
32%
85%
132%
11%
12%

37,044
15,434

$46,333

18,647
4,694

$24,667

Includes revenue from iMac, Mac mini, and Mac Pro sales.
Includes revenue from MacBook, MacBook Air, and MacBook Pro sales.
Includes revenue from iPod sales.
Includes revenue from sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.
Includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories.
Includes revenue from sales of iPad, iPad services, and Apple-branded and third-party iPad accessories.
Includes revenue from sales of displays, networking product, and other hardware.
Includes revenue from sales of Apple-branded and third-party Mac software, and services.
Includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.

35,064
11,798

$39,186

- 5%
- 24%

- 15%

88%
151%

59%