According to Coke’s 2005 annual report the company sells more than 400 brands of drink over 200

countries, but some brands are only available in specific countries due to the unique characteristics of
local demand. Japanese(175) lead Asia in the numbers of per-serving and coming in next is the
Philippines with 151 servings, Thailand steals the third place for 80 per serving, Korea 63 per-serving,
China getting 18, Indonesia 16 per-serving and the list goes on. “Coca-Cola is the most valued brand
name on the face of the earth, far surpassing its rival Pepsi. The world's number one soft-drink company,
Coke owns four of the world's top five soft-drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. North
American brands include Barq's, Minute Maid, POWERade and Dasani water. In international markets
Coke sells Crush, Dr. Pepper and Schweppes.”(Workman, 2006)

“International markets are key drivers for Coke's revenue growth. Some 72% of Coke beverages are sold
outside of North America. Overall revenue growth was 4% worldwide in 2005, fuelled by an average 5%
growth from international operations”(Workman, 2006) In the same year the case volume sales had a
double-digit increase in Pakistan, Egypt, Russian and China. Statistics shows that the operating revenues
in Eurasia, Middle East and North Asia rose from 15% to a stunning 22%, While the European generates
19% followed by the Latin America with 12.5%, Africa with (5.5%) and East/South Asia and Pacific Rim at
4%.