15.

The School and the

Community
Hot-Button
Issues

Religious Beliefs
Books and Educational
Materials
School Closings and
New Buildings
Curriculum Strategies
and Courses of
Instruction
Violence in Schools
The Issues in
Perspective

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Any public performance or display,
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Preparation of any derivative work,
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The Complex Community

Informal Community Forces
Neighborhood Influence
Systems
Community Groups
Pressure Groups
Formal Community Forces
The Local Board of Education
State Education Agencies
Federal Influences on
Education
In Sum
Promising Public Relations
Techniques: Dealing with the
Formal and Informal Forces
Copyright Allyn &
Bacon 2007

Getting the Message Out

and Back
Two-Way Public Relations
Techniques
The Message Was Sent-What
Happened?
Community Advisory
Councils
Focus Groups
Business and Other
Community Partnerships
Key Communicators
Principal-Organized
Interaction Sessions
Parent/Teacher Conferences
Parent/Teacher Organizations
Community Surveys

Copyright Allyn &

School/Communi
ty Relations
Practices and techniques to
improve School-Community
relations and develop
confidence in schools. Nan Lintz
1985

Copyright Allyn & Bacon

Confidence Gainers

Teacher Attitude
Administrator Attitude
Student Attitudes
Academic Programs
Communications
Academic Performance
Instructional Quality
Community
Involvement
Staff Quality

Copyright Allyn & Bacon

Confidence Losers

Teacher Attitudes
Decision-Making
Administrator
Attitudes
Discipline
Community Attitudes
Communications
Staff Quality
Academic Programs
Academic Performance

Copyright Allyn & Bacon

Techniques/Practices of
High Confidence Schools

Community Involvement
Student
Attitude/Features
Whole School Climate
Curriculum
Management/Fiscal
Communications
Extra-Curricular
Features
Teacher Attitudes
Community Attitudes

Copyright Allyn & Bacon

Characteristics of Low
Confidence Schools

Poor communications
Bad Climate
Poor Student Attitudes
Poor Teacher Attitudes
Bad management
(fiscal)
Poor Principal Attitude
Low community Involve.
Low parent Involvement
Poor Governance

Copyright Allyn & Bacon

Strategies for School

Community Relations

Marketing
Public Relations
Communications

Copyright Allyn & Bacon