MICROMAX

Micromax Informatics Limited is one of the leading consumer electronics

company in India.

Micromax is the 10thlargest mobile phone player in the world..

It entered the mobile handset business, and became one of the largest
Indian domestic mobile handsets company operating in low cost feature
phone segments by 2010

With sales presence across India and global presence in Russia and SAARC
markets, the Indian brand is reaching out to the global frontier with
innovative products that challenge the status quo that Innovation comes with
a price

It sold 7.05 million mobile handsets in fiscal 2010. Our handset sales have
grown by 132.43% from 1.11 million units in the quarter ended June 30, 2009
to 2.58 million units in the quarter ended March 31, 2010

Why Micromax

High growth company

Huge Scope of potential in term of organisation growth

Lack of intrapreneur in term of employee

Faulty organisation practices

no 2 in India for mobile handset in India

Problem@Micromax

Not friendly environment

Low manpower quality

Work quality is low

Poor employee documentation

Problem@Micromax cont..

Limited HR involvement

False promises by HR department

No employee review by HR

Senior support not available

Over all management is on the wrong side.

PLAUSIBLE SOLUTION (Developing

intrapreneurship)

Help employee for career development

Lunch lines and lunch table(free lunch)

A warm greeting for new employee by a manager will increase 15% productivity

Open door policy

Bottom up approach

Support employee with new ideas

PLAUSIBLE SOLUTION (Developing

intrapreneurship) cont.

Improvement of HR department and fixing up faulty system

Improve HR practice

Motivation to employer

Probable effect of the proposed chain

Faith in HR need to restored

Faith in management need to be restored

Development of belongingness need to be grow

They belong to the core team /they are the priority need to be generated

Bottom up approach is the key

The organisation structure must be organic business model

Credits
Company Research:

AMAAN AALIM
SABA KHAN
Problem & Solution:
Mohammod Nalir
Rahman Khan

Data Collectors:
Vinod Kumar
Manvir Manshahia

PPT Maker:
BILAL AHMAD