The business strategy case framework can be used in multiple situations like new product launch, market

entry, new business, company position turnaround, analysing business growth drivers.
The analysis can be divided under four main heads:
Company (or an analysis of the existing strengths and weaknesses of the client):

Existing capabilities and expertise of the client based on the current product line
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The current distribution channels and the scalability of the channels

Manufacturing expertise

Raw material sourcing channels

Product or the business the company is trying to get into: Here try and understand the new product
offering in detail:

What kind of a product it is (commodity product or easily differentiable product) and whether the
companys brand image is in line with this new product?

Are their existing synergies that can benefit the client (some complimentary product, or a new
niche product segment taking off)?

What value-add will it be to a prospective customer? And are there any substitutes to the new
product?

Competition: The competitive analysis can be at multiple levels.

What is the current market structure in this segment monopoly, duopoly, highly fragmented,
concentrated oligopoly?

Existing competition What are their product offerings and how will the new product be
differentiated?

Prospective Competition Is the segment lucrative enough to attract new competition? What are
the barriers to entry (R&D capability, better technology, high capital costs, strong distribution
channel etc.)?

User Porters 5 forces to model to analyse this aspect in detail (supplier side concentration, buyer
side concentration etc.)

Regulatory environment and government policies and the lifecycle of the product in that light.

While analysing the problem statement under all these heads it is important to analyse the customer of
the product. You would see that during your analysis the customer of the product will come into the picture
at every juncture.

Identify the potential customer and segment on the basis of demographics

The key needs of each segment and how is the product going to address them potential growth
rate of each segment

The pricing and the perceived value for each segment

Again bring in the five forces to understand the buyer power and concentration.