Professional Documents
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Connie
Malamed
NEGLECTED CHILDREN
ARE MADE TO FEEL
INVISIBLE
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prob
Deaths from
preventable
diseases
Deaths from
wounds
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BBC
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visuals
thinking
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Our most
massive
brain system
is
Thats right!
20,000,000,0
00 neurons!
Colin Hayes
Pictures are a
replica of the
environment
SENSORY
INFORMATION
WORKING
MEMORY
LONGTERM
MEMORY
Limited
4 bits of
Capacity
information
limits the
information we
process
Short
Just a few
Duration
seconds
Based on findings
and evidence
Considers how people
perceive and comprehend
visual information
Can be applied to the
real world
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Features
that Pop
Out
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Wh
?
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Were looking
for volunteers!
Color
Size
Shape
Orientation
Movement
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Co
Provides
fewer
distractions
Takes less time
to perceive
makes graphics
cognitively
efficient
Minimizes load
on working
memory
Easier to
encode into
long-term
memory
Minimalist graphics:
Fewer colors
Less detail
Smooth surface
Minimal shadows
High-fidelity to Low-fidelity
silhouett
es
iconic
forms
Lokesh Dakar
line art
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