NME Case Study

Background
NME stand for the new musical express and is
usually associated with rock, alternative and
indie music.
The current editor is Mike Williams, however
the first issue was published on the 7th of
March 1952
The company that publishes the NME are time
inc.
The online version of the NME was launched
in 1996 and the NME has just recently
become a free title in 2015

NME Case Study

Publisher company:
The Time Inc. were formerly known as the
international publishing corporation
They are a digital publisher company in the Uk
and they sell over 350 million copies each
year
They have been publishing since 1968 when it
was founded.

NME Case Study

Demographic
This demographic chart
shows that the reach was
higher among men than
women, with 652 thousand
men reached by the
magazine or the website.
NMEs website readership
consists of 65% males, 50%
16-24 years and 23% 25-34
years.