INDIAN DAIRY AND MILK PRODUCTS INDUSTRY ANALYSIS

Indias is the worlds largest producer and consumer of milk

70 million dairy farmers and 150,000 village milk

producers co-operative societies

Unorganized sector account for 80% of total milk

production. Rest by co-operatives societies and
private dairies
Liquid milk dominates the dairy sector, accounting
for 66% of the market
140 Mn ton of Annual Milk Production, which forms
17% of global production

AMULS BUSINESS

AMUL
MILK

COOKING
PRODUCTS

LIQUID MILK

POWDERED
MILK

Amul Fresh
Milk

Amulspray
Infant Milk
Food
Amul Instant

Amul Long
Life Milk

FC Milk
Amulya Dairy
Whitener
Sagar
Skimmed
Milk

MILK

DESSERTS

BUTTER &
SPREADS

Amul Butter
Amul Bread
Spread

NEW
PASTURES

CHEESE

Amul
Cheddar
Amul Cheese
Cubes
Amul Cheese
Spreads
Amul
Mozzerella
Amul Cheese
Powder

AMULS BUSINESS PORTFOLIO ANALYSIS (contd)

AMUL BUs
COOKING
PRODUCTS

COOKING
PRODUCT

Amul Ghee
Amul Paneer
Amul Mithai
Mate

DESSERTS

DESSERTS

Amul Icecreams
Amul
Shrikhand
Amul Mithai Gulab
Jamun
Amul
Chocolate

NEW
PASTURES

NEW
PASTURES

Nutramul Brown
beverage
Amul Recipes

COMPETITIVE LANDSCAPE FOR AMUL (INDIAN DAIRY & MILK

PRODUCTS)

Major Players in the Organized

Sector

Milk Marketing Federations

Private Dairies

Multinationals

Gujarat Co-Operative Milk

Marketing Federation (AMUL)

Hatsun Agro

Karnataka Cooperative Milk

Producers Federation

Sterling Agro

Danone (France)

Andhra Pradesh Dairy Development

Co-operative Federation

Parag Milk Foods

Fonterra (New
Zealand)

Heritage Foods

Kraft (USA)

Rajasthan Co-operative Dairy

Federation

Tirumala Milk Products

Schreiber (USA)

Mother Dairy

Prabhat Dairy

Kerala Cooperative Milk Producers

Federation

Jyothi Dairy

Tamil Nadu Co-operative Milk

Producers Federation

Nestle (Switzerland)

BUSINESS PORTFOLIO ANALYSIS OF AMUL(Gujarat Co-operative

MMF)
Market
Total
Leading
AMULs Leading
Relative
AMULs Growth Market
Competito
Market Competit
Market
SBU
Rate
size ( Rs
rs Market
Share
or
Share
(annual)
Cr)
Share
Milk

20-25%

44000

26%

Nandini
(K'taka
MF)

Cooking
Product
s
(Organiz
ed)

15%

7630

20%

Parag
(Go)

Desserts

New
Pastures

20%

4500

31%

HUL

Niche Product Category

15%

13%

21%

173%
i.e 1.73X

154%
i.e 1.54X

148%
i.e 1.48X

2 by 2 MATRIX PLOT OF AMUL SBUs (Business Portfolio Analysis;

BCG)

<30
%
Annual Total Market Growth
Rate

25
%
.

20
%

Amu
l
Milk
Amul
Dessert
s
Amul
Cooking
Products

15
%

10
%
5%

1
%

10
X

2X 1X
Relative Market
Share

0.1
X