Behavioral factor affecting GB:

1. Family based
2. Age
3. Gender
4. Occupation
5. Performance
6. Membership
Objective of GB
1. Sales expansion
2. Development of Economy
3. Risk Minimization
4. Resource Acquisition
Factors increased in GB:
1. Expansion of technology
2. Development of Service
3. Growing consumer awareness
4. Changing political situation
5. Expanded cross national operation
Limitation of GB:
1. Uncertainty
2. Innovation
3. Technology
4. Diversity
5. Information overload
6. Supply chain
7. Strategic thinking
Modes of operation
Importi
ng
&
Exporti

Tourism &
Transportation

Model
of GB

Turkey
operati
on

Management
contract

Direct
management