Is Googles Unique Organisation a strength or

liability?
Corporate value Dont be Evil and Dual Class Equity are the Googles main
strengths
Dual class equity allows top level executives to have better control and thus invest in high
risk, high return projects without dealing with much resistance
Dont be evil corporate value ensures strategic limitations and prevents investments and
ventures from going haywire
It helps in making a controlled yet significantly huge growth
Reinforces the core competence of providing unbiased results during searches