RoI=Return on Investment

ROI (Incremental profit-cost of Campaign)/Cost of

Free
Social
10%
Marketing Activites
Lawn Signs Media
Paid Social Media
promotion
Units produced
10
0
1
1
Cost per unit
$
5.00 $
$
50.00 $
25.00
Man Hours
4
7
2
5
Cost of Man Hours
$
8.00
### $
8.00
###
Cost of Campaign
$
82.00 $ 56.00 $
66.00 $
65.00
Number of Views
5000
500
11000
5000
Response Rate
0.1%
1.0%
0.5%
5.0%
Number of Converstions
10
5
55
250
Cost Per Aquistion
$
8.20 $ 11.20 $
1.20 $
0.26
Average Units per Customer
1.2
1.2
1.2
1.2
Incremental Units Sold
60
6
66
300
List price per unit
$
5.50
### $
5.50
###
Discount(if any)
$
### $
$
0.55
Revenue Per unit
$
5.50 $
5.50 $
5.50 $
4.95
Cost Per unit
2.75
2.75
2.75
2.75
Contribution Margin
2.75
2.75
2.75
2.2
Incremental Profit
$ 165.00 $ 16.50 $
181.50 $
660.00
ROI
101%
-71%
175%
915%

Asssessment
Paid Social Media and the 10% off promotion given this set of Data is the better choices. We have star

ost of Campaign)/Cost of Campaign

Coupon
600
$
0.03
24
$
8.00
$ 210.00
600
4.0%
24
$
8.75
1.2
28.8
$
5.50
$
1.00
$
4.50
2.75
1.75
$ 50.40
-76%

ter choices. We have started to track some these promtions such as coupon redemption, however we should tra

, however we should track more of what is on the list. I think the best person to measure would be the front cou

re would be the front counter when the customer actually orders. I think one week's time should be suffienct to

me should be suffienct to gather the approciate amout of Data.