DMND

WTR
Your BFF

DMN
D
WTR

DMND WTR

(Pronounced: Diamond

Water)

Manufactured by Coca Cola

Bottle: pink slim bottle with a diamond shaped cap. The
label will appear at the very bottom of the watter.

DMN
D
WTR

Target Market:

High school

girls

Grade: 9 to 12
Class: 2015+
DMN
D
WTR

Advertising Locations
- High Schools
- Television
- Movie Theatres
- Commercials
DMN
D
WTR

High Schools
-

Vending Machines
Gym
Caf
Cheerleaders

DMN
D
WTR

Television
- E! (Kardashians)
- MTV (Awards)
- Kids Choice Awards
DMN
D
WTR

Movie Theaters
-

Floating bottle (balloons)

Exclusive Cooler behind the counter. When the door

opens it gives a compliment. (Youre Fabulous
Youre beautiful)

Preview before the main feature with Justin Beiber

and other teenage heart throbs.

- Photo booth where you can take pictures with a bottle

for a chance to appear in a TV commercial.

DMN
D
WTR

Movie Theaters
-

Floating bottle (balloons)

Exclusive Cooler behind the counter. When the door

opens it gives a compliment. (Youre Fabulous
Youre beautiful)

Preview before the main feature with Justin Beiber

and other teenage heart throbs.

- Photo booth where you can take pictures with a bottle

for a chance to appear in a TV commercial.

DMN
D
WTR

Commercials
-Youtube Commercials
-Facebook Commercials
-InstaGram Commericals
-Snap Chat Commericals
-Concert Commericials
**All with teenage celebrities featured drinking the
water**

DMN
D
WTR

Scholarship Opportunity
200 Students are eligible for a 2 year Scholarship to a school of
their choice. (Value up to $25,000)
Eligibility:
-

Must be a high school student

Write an essay on your definition of beauty or,

Make a 15- 30 second video with up to 5 of your friends on a

commercial for DMND water and upload to Youtube,
Instagram, and Facebook(all video participants will win a
scholarship)

DMN
D
WTR

Questions or
Ideas?
DMN
D
WTR