QUN L CHUI CUNG NG

KHOA: QUN L CNG NGHIP

CASE STUDY: DELL INC.:

IMPROVING THE
FLEXIBILITY OF THE
DESKTOP PC SUPPLY CHAIN
1

MN: QUN L CHUI CUNG NG

LP QTKD-K2-2014
NHM: 03

GHHD: TS. NGUYN TH C NGUYN

DANH SCH THNH VIN:
1. PHAN THANH NH

7141062

2. KHOA THI

7141109

3. HONG DUY QUANG

7141103

4. NGUYN KIM TRONG

7141121

5. PHAN NG THOI

13170742

NI DUNG

1.
2.
3.
4.

TM TT NI DUNG CASE DELL

LCH S HNH THNH DELL
GII THIU V SN XUT MY TNH BN
NGUYN NHN LM TNG CHI PH SN
XUT

5. TR LI CU HI
6. LIN H TNH HUNG TI VIT NAM
3

1. TM TT NI DUNG CASE DELL

Cng ty Dell c thnh lp bi Micheal Dell 1984.
6/2005 Nhn thy chi ph SX lin tc tng vt do tng vic SX cp 5,
trong khi SX Cp 6 gim.

Dell kh d on cng sut sn xut ca 3PIs.

Dell thnh lp nhm BPI a ra gii php ci tin.
Nhm BPI a ra 6 la chn phn tch.
a ra gii php ti u nht l Tch hp bo mch ch v Thng Case ti
trung tm cung ng SLC gim chi ph i tc th 3(3PIs) v ch ph vn
chuyn.

2. LCH S CNG TY DELL

Cng ty Dell c thnh lp bi Micheal Dell 1984.

Top 5 nh xn xut my tnh vo nm 1993.
Tr thnh Nh sn xut my tnh s 1 trong nm 2001.
Cc c s sn xut ti M; Brazil, Trung Quc, Malaysia v
Ireland.

Dell c 65.200 nhn vin trn ton th gii.

Doanh thu ln n 56 t $.
5

3. GII THIU SN XUT MY TNH BN

Chipset
AMD
Intel

Printed Circuit
Board
BTI Electronics
Compeq
GCE
Plato Electronic

LAN Chip
Broadcom
Intel

Motherboard
ASUS
Foxconn
Intel
MiTAC

Desktop Chassis
ASUS
Flextronics
Foxconn
MiTAC
Lite-On

Desktop PC
Acer
Apple
Dell
Fujitsu Siemens
Gateway
HP
Lenovo/IBM

3. S LP RP MY TNH BN
T CP 1-5

3.S LP RP MY TNH
BN T CP 6-10

3.CHUI CUNG NG SN XUT L5 & L6

L6

MB
China
Integratio
n

5 Weeks

Chassi
s
L5

Supplier
Logistics
Center

Dell

Customer

Manufacturin
g
3rd Party Integrator
(managed by
Equipment
Manufacturers)

MB
1 Week
Chassi
s
5 Weeks

Dell
Supplier
Logistics
Center

Manufacturin
g

Customer

3.PHN TRM SN XUT L5 V L6

L5%

Dell Worldwide L5 vs. L6 Shipments Received

L6%

from a Typical Contract Manufacturer

100%
11%

7%

6%

5%

4%
14%

90%

9%

6%

4%

10%

15%
27%

80%
70%
60%
50%
89%

93%

94%

95%

96%
86%

40%

91%

94%

96%

90%

85%
73%

30%
20%
10%
0%
Jul-04

Aug-04

Sep-04

Oct-04

Nov-04

Dec-04

Jan-05

Feb-05

Mar-05

Apr-05

May-05

10

Jun-05

4.NGUYN NHN GC R TNG

CHI PH SN XUT

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5. CU HI 1

1. V sao L5 chu chi ph sn xut v chi

ph vn chuyn cao hn L6?

Chi ph no L5 chu m L6 khng phi

chu?

C phi c nhng chi ph ch c L6 m

khng c L5?

12

5.TR LI CU HI 1

V sao L5 chu chi ph sn xut v chi ph vn chuyn

cao hn L6?

V L5 gm 2 qu trnh vn chuyn bng ng bin cho

Khung case v ng hng khng cho bo mch ch.

Trong khi L6 ch c mt qu trnh vn chuyn

bng
ng bin. Do L5 chu chi ph vn chuyn nhiu hn
L6.

Chi ph nhn cng cho ng gi bo mch ch ca L5.

13

5.TR LI CU HI 1
Chi ph no L5 chu m L6 khng phi chu?

Chi ph vt t ng gi bo mch ch.

Chi ph vn chuyn bo mch ch bng ng hng khng
n trung tm nh cung cp (by air-frieght).

Chi ph vn chuyn bo mch ch M.

Chi ph tn kho ti SLC.
Chi ph vn chuyn khung my v bo mch ch ( t SLC
n nh my lp rp)

Chi ph nhn cng lp rp ca i tc th ba ti M

Chi ph nhn cng sa cha li ti Dell.
Chi ph qun l Dell.

14

5.TR LI CU HI 1

C phi c nhng chi ph ch c L6 m

khng c L5?

Chi ph lp rp bo mch ch vo khung case

ti Trung Quc.

15

5. CU HI 2

2. Trong su gii php sn xut xut,

Dell nn thc hin gii php no, da
trn kt qu iu tra (Bng 6-1)? Ti
sao?
u v nhc im ca ngh ny l g?

16

5. TR LI CU HI 2

Bng 6-1: S phc tp v phn tch chi ph trong su ty chn sn17

xut tim nng

5. TR LI CU HI 2

Trong su gii php sn xut xut,

Dell nn thc hin gii php no, da
trn kt qu iu tra (Bng 6-1)?

Theo bng kt qu kho st 6-1, th phng n option3A

c tng im s v mc phc tp thp nht l 55. Gi
thnh sn phm $ 7.54 tuy khng thp nhng chp nhn
c. Dell s lp rp bo mch ch ti SLC v ch cn
u t thm trang thit b mi ti SLC ny.

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5. TR LI CU HI 2
u v nhc im ca ngh ny l g?
u im:

Qu trnh t gia cng, lp rp t phc tp.

Cht lng k thut ca nh cung cp tt hn.
Nhc im:

Kh kim sot chi ph linh kin lp rp.

H thng k ton chi ph phc tp hn.
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5. CU HI 3

3. Lm th no d dng bn vng theo la chn t cu

hi 2 nu ngun cung thiu ht chipset thm xu i?

20

5. TR LI CU HI 3
a dng nh cung cp Chipset.
C th xy dng nh my ring sn xut Chipset m
bo ngun cung n nh.

Ban hnh nhng tiu chun cht lng r rng i vi

nh cung cp.

m bo cht lng u vo, gim thiu ph phm.

21

5. CU HI 4
4. Phng php lm vic ca i ng nhn vin BPI tt
th no xc nh la chn sn xut ti u cho
DELL ? C cch tip cn no hiu qu hn khng ?

22

5. TR LI CU HI 4
Nhm BPI xc nh su la chn sn xut qun l cc cng vic lp rp ti
M:

1. Gi nh hin nay. Bo mch ch tch hp c thc hin bi bn th 3

(3PI) qun l bng hp ng qun l vi nh sn xut.

2. Cng ty Dell M (DAO) tch hp cc linh kin. Cc nh my Dell sn

xut t L5 n L10

3. Vic tch hp ti cc trung tm nh cung ng (SLC). Qu trnh sn xut

khng thay i t L6 n L10: x l cng vic tch hp khung bo mch ch
ti SLC.

4. Vic tch hp c thc hin ti mt ta nh c Dell thu, x l cng

vic tch hp khung bo mch ch ti mt ta nh ring bit c Dell thu.

5. 3PI qun l trc tip ca Dell.

6. L6 t cc nh my sn xut thit b Mexico.

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5. TR LI CU HI 4
C cch tip cn no hiu qu hn khng ?
T 6 la chn cho nh sn xut lp bng chi ph u t v
cht lng sn phm cho tng la chn.

24

5. CU HI 5
5. Lm th no c th Dell gii quyt hiu qu cc nguyn nhn
gc r lm gia tng sn xut L5?

.nh gi li nng lc cc nh cung cp, loi b cc nh cung cp

yu, thm cc nh cung cp c nng lc. Song song cng cn
nh gi cht lng cc bo mch ch c cung ng, chn nh
cung cp vi cht lng sn phm tt, trnh tnh trng li k thut
xy ra thng xuyn, phi thay th.

.Phi hp cc bn lin quan trong vic d bo, c nhu cu ngi

dng v kh nng cung ng ca nh cung cp, t iu chnh
lng t hng bo mch ch v tn kho hp l cho vic sn xut L6

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6.LIN H TNH HUNG TI VIT NAM

Chui cung ng sn xut in thoi Smartphone

Samsung.Bi hc rt ra t Case Dell.

Thiu ht ngun cung linh kin chnh

- Samsung t sn xut cc linh kin chnh nh Chip,
Dram, V in thoi, camera...
- Thit lp mi quan h tt vi cc nh cung cp.
- Cng c Broadcom cung cp chip cho Samsung.

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6.LIN H TNH HUNG TI VIT NAM

Vn d bo nhu cu:
- Samsung s dng phn mm Adexa tng d bo chnh
xc nhu cu.
- Samsung thit lp trung tm khai thc ton cu theo
di cung cu ca in thoi.
- Doanh nghip cn ng dng h thng Microsoft
Bussiness Intelligence lm tng chnh xc d bo
nhu cu sn phm hn 20%.

27

6.LIN H TNH HUNG TI VIT NAM

Cht lng sn phm:

- Samsung thc hin chng trnh Eco-i tc(nh cung
cp sn phm ct li, ph tng, linh kin, v nguyn
vt liu ca Samsung )
- Phi m bo hai tiu ch chnh:
+ Ph hp vi tiu chun cht lng in t ca
Samsung trong cc sn phm.
+ C h thng qun l mi trng y .

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THO LUN
XIN CM N CC ANH, CH V CC BN GP !

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