ip iN Qo Ang ras Entrepreneur of the Year ] 0 Rules : for a happy entrepreneurial marriage PAGEST / / BS The CEO of Serious Materialsis feelingtheJove rom investors, politicians, environmentalists, and union workers. Stsz-os0s6 yo Yau Adx3 SUMOL NUS TOL2 fg arava O¥00 orrva auyy ONT Tad 5 + £tA0 S#*LOT La austell o90t+ oeDecember 2009/January 2010 | CONTENTS Everybody’s Tweeting ‘And thet includes srhart 76 86 92 businesses. It turns out that 5 Twitter, the wildly popular Entrepreneur ‘Savini How | Did It esteetter ante of the Year Broadway Ralph Braun used totum a profit, Here are. Kevin Surace Books He started by building five ways to boost your bottom IsonaRoll Astoryof blogs, books, _his own electric wheelchair, linen 140 characters or fever Tha wandetot serious, burritos—and a son then invented the wheel- BY MAX CHAFKIN oo hetvaisterctear who wouldn' et his Solaire : i anes ‘mother's business die ‘and buses, then bui cee eee anes 2200 miionompany po Tues make bili that gives mobility to {trom alobal warming tie slsabled i [AS TOLD TO KASEY WEHRUM 56 Case Stud) §Hejust might pulit oft i a BY LEION BUCHANAN Going to the Dogs? i 102 Maren Giannini, funder af : 7 i 09s ome serious i The Headache-Filled, Soul-Sapping, fae eretoeeie i Money-Draining Five-Year Start-up new market—and his investors i YoU Iike'to think a great dea wil ava ind its market. wanted to kaw what he i ‘Well, Philip Walker can tell you some stories. planned to do about it. i Jon orossuann vw i = sae | Kevin Surace, CEO of Serious Materials, bison stack of hs companys Ecofock crywal He was ahotographed % | by austin Stephens. DECEMBER 2009)JANUARY 2010 | INC. 320 10Editors Letter 23 How Hard -. STRATEGY 12 Inc. 50015000 Update » Gouldit Be? neat te Behindthe Scenes ae eey a wanton Cut costs—and help the planeta litle—with green IT Anticoresive pan waterivel__juesene a elucan! (or 1 Sno penis relegate to Shoes for women with aching feet: How would Giveithe business olmainizi- 37 Balancing Acts GPRIRBRETERET brand nakeoce sea ing a Delaware River bridge Paani icy ee Ten rules for marital happiness 17 Launch f for entrepreneurs 122 ELEVATOR PITCH + iPhone apps you can't find i This company's technology tracks freighters in oniTunes. Aretheyillegs!? Guidebook, No. 19 blazing buleings. Can it raise $750,000? + Recycling cell phones How to protect your business's + The Ticker intellectual property. Find the HAG nell + Jack LaLanne’s secrets GnBeeesileneana nave a Welcome tothe unconference +A Skimmers Guide to 128 ASKING. e Pi Sai ay 46 Innovation ‘Structuring funding from family. Plus, converting zg ‘About What Motivates Us Aratinal implant that uses FF ott 5 + Business for Sale; An video to let the blind see Cee UUtirey tonceus ten naireresc: i executive coaching fm Cae i ++ Blogger Loge: Erefiewon 49 The Goods : Wheenrearisfstrtape + Topmaiebisiess ps 132 The Way | Work i iS pee enone Former supermodel Kathy Irelend founded a little e 24 Passions “+ Online file-storage services Cartas Ee ckcprodure tor eee Outside the kitchen, Holhwood + Fre trip planning websites TORE Romene asi eee caterer Tonya Kay loves playing + Club flors for executives ere with knives fre, and whips. +The best new Wi-Fi radios 29 Street Smarts 152 Legacy By Norm Brodsky Frank Batten Sr, 1927-2009 The days of easy credit, andthe A media mogul whose high valuations that were based breakthrough idea was the H onit, are history. Time to face Weather Channel i facts and move on, 4. INC. | DECEMBER 20091/ANUs> News, Ideas & Trends in Brief U N( H Trading old phones for dollars cent years, Wed businesses with names such as Ven Juve ‘and Bazelle have sprung up, offering consumers hard cash for their unwanted but stil working iPhones, BlackBerrys, ‘and digital cameras. Now there's a new way to recycle cell phores from San Diego-based fecoATM. Rather than mailing in see gear to an address found Here Come the Rogue Apps on the Web sells lace te Are they ready for iTunes? Mean ATMLThe machine scars the gadget, determines Inalong-running series of TV commer-__City California, company that makes an ee cials for Apple's popular iPhone, a genial app (also called Qik) that lets people irre prone vores few voice proclaims, “There's an app for just broadcast live video on the Internet using, bucks, the ATM will cough up about anything” their cell phones. Qik’s software works on the meney—about $50 or $55 ‘Well, not anything “TheiPhone would dozens of phones, including the H1 for aused iPhone or Black- Berry—and keep the phone. bea great marke for us says Bhaskar Touch and the BlackBerry Curve, and Dagar vetray Roy, “but Apple won't let us do live video Qiks users include the actress Demi accept sii eal’ phoe yet" Roy is co-founder of Qik, a Redwood Mose aul the political website Talking thanks to built-in security fea Points Memo. But so far, Qik has been tures. These include a webcam tunable to get the software approved for and2 fingerprint scanner to 34 million Phones ‘Sle atiTuness App Sore law anil eo ere ‘and counting Rep Sire ere ho trades a phone for cas any counting ite That hasnt kept Qik off the iPhone, For Ts Goede plata Sal Tipe rea ‘he past year, the company has offered its autis kiosks in shopping a 82hilfon market for software on a rogue iPhone app store called centers around the country "i Cydia. Like iTunes, Cydia allows people to in early 2010. ecoATM figures : é there are one billion phones wate buy and sell Phone apps, Unlike iTunes, worteine 312 ellen al (Cydia is not sanctioned by Apple, which ting n people's drawers. “Just considers the use of unauthorized down- like they bring range to Joads, known as jailbreaking, illegal. Coinstar at the grocery store, Even so, four million Phone owners, Se Neto ‘mostly early adopters looking for pro weer aca grams that arent yet available at the App Eases want Arete) : CONTE OW THE Wet PAGE + 490 shopping.” ~Darren Dah! TRATION BY BRYAN CHRISTIE ‘DECEMBER 209/.ANUARY 2010 | INC.) 17| LAUNCH Rogue Apps continued Store, have flouted Apple's rules and jailbroken their phones. “From a strategy standpoint, we have to get our product to our users,” says Roy. “Ifwe have to do that through the jailbroken community, then so be it” Apple, through a spokesper: son, says that jailbreaking vio- lates the iPhone's warranty and can cause the phone “to become unstable” It also con- stitutes copyright infringement, a company lawyer wrote earlier this year ina brief filed at the US. Copyright Office. But the legality of jailbreaking won't be clear unless and until Apple decides to goto court. “The legal questions arent settled says Wendy Seltzer, fellow at Harvard's Berkman Center and an expert in Internet law and intellectual property. “But it’ hard to sce Apple suing over jailbreaking unless its business model is threatened.” The jailbreakers sce the legal ambiguity as an opening.“‘The jailbreak community is like an incubator for cool ideas) says Cydia's founder, Jay Freeman, until recently a computer sci cence Ph.D. student at the Uni- versity of California, Santa Barbara.“We're not doing any- thing illegal” Of course, he could be proved wrong about, that, but for now Cydia is pull- ing in about $6,000 a day by selling dozens of programs you can’tfind on ifunes. These include PdaNet, which turns your phone into a laptop ‘modem, and iProtect, an anti- theft application that helps you find a stolen phone Most of these programs were rejected by Apple because they failed to meet the set of technical requirements that are 18 ne. CEMBER 2009/JANUAR designed to protect Phones from excessive crashing, (Cydia recommends you back up your data before installing its soft- vware.) Apple also rejects apps for other reasons, including objectionable content and trademark infringement. By contrast, anyone can distribute an app on Cydia Despite the risks, selling on Cydia can be an effective way to market, After concluding that its $8 app was unlikely to get approved because of Apple’ rules prohibiting cam- era applications, Snapture, a company that makes a camera- enhancing app that goes by the same name, opted to sell on Cydia instead. “We had to ‘make a decision: Either put out a mediocre product following Apple's guidelines or do some- thing really cool in the jaillreak space and focus on building cour brand,” says Samir Shah, «co-founder of the company Snapture quickly became a Cydia top seller, attracting some 500,000 users. Little wonder that Apple soon tweaked its developer requirements to allow Snap. ture and other camera apps on its App Store, Within days after Apple began selling Snapture in September, it rocketed to No, 6 on the bestseller list. In Snapture’s first two weeks with Apple it sold some 85,000 copies. Not bad for a tiny software start- up.“Ithink Apple realizes that the jailbreak developers are pushing the platform to its limits” says Shab. “They can squash it and cause a PR headache, or they can let the best innovations bubble up to the App Store.” —Max Chafkin 2010 Former MTV and AOL mogul! Bob Pittman has teanied with former Jose Cuervo executive Bertha Gonzalez uila that s $27; eran bottle. A tequila maker is a parture for Pittman, an investor Web start-ups as Thrillist and DailyCandy, “I'm probably spending 50 percent cof my time on it because of fun of what we're doing and early success w ing,” he CIT Group, one of the ion’s largest lenders to small for bankruptcy rotection shortly after Jeffrey Peek announ 0 year’s end. In his five years as panded CIT's subprime lending ‘a move that helpe: CIT's fall. Th sands of ret rely on selling unpaid customer bills to CIT are banking on the company’s word that it will emerge fr nkruptcy in one piece....f you werea Sil founder in the 1990s, ith Craig Johnson, founder o Group. Johnson, who boom darlings su died at 62. He a .gger and entrepreneur Guy co-founded Johnson, "Craig elp inal is—far beyond most lawyers.”...Rob Halford, lead singer ‘or Judas Priest, has parlayed his heavj- metal success into Metal God Apparel clothing com- pany he has launched with a T-shirt in Don't expect too many pa "Almost my