#Zocialinsight3

5Cs Gen C
Curation

Connection

Convenience

Community

Creation
#Zocialinsight3

Social Media Gen-C

Gen-C

77%

14%

84%

20%

75%

Wait for
Meeting
30%
88%

11%

73%

19%

78%

7%

44%

5%

42%

Wake Up

25%

No

Journey

No

Toilet
64%

#Zocialinsight3

Working

23%
No

3%

On The Bed

24%

77%

17%

25%

45%

88%

18%

65%

16%

72%

30%

22%

15%

25%

8%

44%

No

** 481
Zocial Inc.

No

1 30 2558

No

3%

 Social Media

#Zocialinsight3

 Social Network

37 Million

3.4 Million

7.8 Million

account

account

account

#Zocialinsight3
** Data as of August 2015

 Facebook
All 705,627 page from 224 category

#Zocialinsight3
** Data as of August 2015

1. Community
2. Local business
3. Fictional character
4. Public figure
5. Health/beauty
6. Clothing
7. Shopping/retail
8. Product/service
9. Website
10.Musician/band

90,459
65,618
35,576
31,438
31,101
29,416
26,933
19,416
16,784
15,244

Facebook

87,450

 Content Share()
No
content

,

#Zocialinsight3
** 481
Zocial Inc.

1 30 2558

87%
79%

79%
71%
70%

 Gen-C

Gen-C

57%

Pantip

55%

YouTube

49%

34%

#Zocialinsight3

** 481
Zocial Inc.

24%

3%

1 30 2558

 Gen-C
Gen-C ?

Under 18 years

University Student
(18-22 years)

First Jobber
(23-26 years)

Stability Builder
(27-30 years)

Life Settler
(31-35 years)

,
Pantip

Pantip,

#Zocialinsight3
** 481
Zocial Inc.

Over 35 years

Thailand Standup Challenge

1.

2.
1 3
3.

#ThailandStandupChallenge #StrongerTogether
4. public
5.

6. 24

#Zocialinsight3
: Mthai Travel #stand

#ThailandStandupChallenge

#Zocialinsight3

 #StandupThailandChallenge

#standupthailandchallenge

Top 10

24%

15%

39,417

10%

1.

2.

16%

13%

3.
23%
#Zocialinsight3
** Data as of 30 Sep15

4.
5.

7.

8.
9.

10.
6.

 S-Commerce (Social Commerce)

"

Social Network"
Pawoot.com
#Zocialinsight3

 S-Commerce
Need

#Zocialinsight3

Search

Alternative

Purchase

Post
Purchase

Consumer behavior insight

Need

Search

Alternative

Purchase

Post
Purchase

Social Media

Social
Media

48%

News Feed Facebook

45%

Pantip.com

Instagram

#Zocialinsight3

30%

13%

** 253
Zocial Inc.

Social Media

2.6

Consumer behavior insight

Need

Search

Alternative

Post

PurchasePurchase

search engine
Gen-C
Google

68%

Facebook search

46%

Instagram

31%

Pantip

26%

blogger
(#)
#Zocialinsight3

** 253
Zocial Inc.

24%
16%
15%
9%

Search Engine
Marketing

Consumer behavior insight

Need

Search

Alternative

Purchase

Social Media

#Zocialinsight3

92.1%
Facebook

85.1%
Line

43.9%
Instagram

Baby Boomer

( 56-58)

** ETDA (2015)

1)

()

Post
Purchase

#Zocialinsight3

 Hash Tag
Instagram
IG Shopping
Hash Tag #SBN (Siam Brand Name)

#Zocialinsight3
** Zocialinc.com

 Instagram

#Zocialinsight3

 instagram
ig
71%

22%

4%

3%

1%
**
6,861


60 Zocial Rank

#Zocialinsight3
** Data as of August 2015

#Zocialinsight3

 Instagram

#Zocialinsight3

#Zocialinsight3

 Instagram (by Zocial Radar)

Platinum Fasion Mall

ig

1.
1,593 334
2.

560 158
3.

296 131
4.
MBK
203 83
5.

136 83

Fortune tower

Central World

Yaowarat

MBK&Siam

#Zocialinsight3
** Instagram
5

, , , , 1-30 ..2558

Zocial Radar

#Zocialinsight3

 Instagram

#Zocialinsight3

 Line 2

#Zocialinsight3

Consumer behavior insight

Need

Search

Alternative

Purchase

Post
Purchase

Gen-C

Gen-C S-Commerce

87%

87%

86%

#Zocialinsight3

90%

(Followers)

** 253
Zocial Inc.

82%
75%

Consumer behavior insight

Need

Search

Alternative

Gen-C
, S-Commerce

Inbox FB

61%

Line

46%

34%

E-mail
Comment
#Zocialinsight3

Post
Purchase

Purchase

28%

12%

** 253
Zocial Inc.

68.8%
(/

COD

31.2%
(Cash On Delivery)

Pay Social
Social Media

#Zocialinsight3

Consumer behavior insight

Need

Search

Alternative

Post
Purchase

Purchase

!!!

100%
90%
80%
70%

49%

39%

41%

53%

51%

47%

49%

Negative Feedback

60%

50%
40%
30%
20%

51%

61%

59%

10%
0%

#Zocialinsight3

Line Social media Wall

** 481
Zocial Inc.

1 30 2558

Positive Feedback

 (Key Take Aways)

5Cs
Gen-C

Connection, Curation, Convenience, Community, Creation

Life Style
content

S-commerce
( )




Line , Facebook message
Real Time Communication
#Zocialinsight3

 Infographic
www.zocialinc.com

#Zocialinsight3