Chapter 10 Marketing

Combines successive stages of production and distribution under a

single ownership
Corporate vertical marketing
Coordinates successive stages of production and distribution through
the size and power of one of the parties
Administered vertical marketing
_________ distribution gives producers good market coverage with more
control and less cost than does intensive distribution.
Selective
Independent firms at different levels of production and distribution join
together through binding agreements
Contractual vertical marketing
A channel arrangement in which two or more companies at one level
join together to follow a new marketing opportunity
Horizontal marketing
MeatMe and Westmen Cola have adopted __________ _________
Exclusive dealing
_________ distribution is a product distribution strategy that involves
stocking the products in as many outlets as possible.
Intensive
What type of marketing system does a franchise organization follow?
Contractual vertical marketing
PINEWIRE and SONIC have a(n) _________ ________ marketing system
Administered vertical
___________ distribution gives a limited number of dealers the sole
rights to distribute the company's products in their territories
Exclusive
Pastaliano and 2Clover Tradings have a(n) _________ _________
marketing system
Contractual vertical

Moving products and materials from suppliers to the factory is known

as __________ __________
Inbound distribution
TruMart store is allowing a MeatMe to open, and it can only serve
Westmen Cola. This is an example of a...
Horizontal marketing system
When the seller requires that only certain dealers carry its products
and also that these dealers not handle competitors' products, its
strategy is known as ____________ __________
Exclusive dealing
Which of the following marketing strategies is Sonic adopting when
accepting to sell non-audio products of Pinewire?
Full-line forcing
What is true of an exclusive dealing between a producer and a dealer?
It does not allow other producers to sell to that dealer