WHY ADVERTISE

IN ROCK SOUND?
Totally and fiercely independent, Rock Sound has
been the voice of credibility in the rock scene for over
12 years.
Rock Sounds audience has a median age of 21,
providing you with the perfect opportunity to tap
directly into the highly elusive and lucrative youth
lifestyle market. Ideal for your messages whether
you work in the music, fashion, gaming, film or
technology sectors.
Rock Sound readers spend more than 210 million
each year on music and attending gigs.*

Rock Sound has meant

a lot to us,and were
supporters of the band
right from the start.
Gerard Way,
My Chemical Romance

With a thirst for fashion, Rock Sound readers spend

245 million a year on fashion.*
78% of our audience uses Rock Sound to discover
new music and trends.
Significantly more than any other source, their
friends buy based on their recommendations.
Across our media touchpoints, Rock Sound reaches
a total audience of 585,000 people each month,
enabling your campaign to benefit from consistent
message positioning, increased impact, response and
a significantly strengthened market presence.
*Based on Audience x Individuals
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October 10 conducted by James
Burckhardt, Edge Associates

editorial
profile:
Rock Sound provides its partners unique opportunities
to reach the vibrant, savvy and fast-moving new music
and youth lifestyle markets.
In a hugely competitive market, Rock Sound has
thrived for over 12 years because we provide exactly
what music fans want: immediate and meaningful
access to the best new bands and the biggest names
on the scene alike. We were first to cover the likes of
Paramore, Lostprophets, My Chemical Romance and
hundreds more, and weve cemented our reputation
on creating rather than following trends.
As the UKs leading independent rock title, Rock
Sound has built up an unparalleled level of trust and
credibility among our audience. And as were the
most forward-thinking music title on the market, our
brand expansions the annual Rock Sound Riot and
Exposure tours, one-off Rock Sound Presents shows,
festival sponsorships, podcast and a burgeoning video
production unit are embedded into all aspects of our
audiences lives. However they consume music and all
its related offshoots, were there first.

Rock Sound has always

treated us with
respect. Were so
grateful to have been
on a few covers of this
magazine.
Hayley Williams,
Paramore

Contacts

Business Development Manager

ben.crudgington@rocksound.tv

Ben Crudgington
tel: 020 7877 8776

Editor
ben.patashnik@rocksound.tv

Ben Patashnik
tel: 020 7877 8772

Publisher
patrick.napier@rocksound.tv

Patrick Napier
tel: 020 7877 8779

Rock Sound Ltd.

Unit 22 Jacks Place,
6 Corbet Place,
London, E1 6NN
fax: 020 7377 0455

AUDIENCE:
Unique users on rocksound.tv have exploded 500%
in 24 months, aided by our feverishly busy social
networks current reach: over 150k+ across Facebook,
Twitter, Tumblr and Instagram which is testament to
the fact were achieving even more
cut-through in a crowded marketplace.

We Are Young
59% female, 72% aged 15-24

WE BUY MUSIC
In total, our audience spend over 210 million*
a year on music and attending gigs.

WE LOVE FASHION
Rock Sound readers spend 245 million*
a year on fashion

Rock Sounds my
personal favourite
music magazine.
Theyve always focused
a lot more on the music,
not the gossip.
Oli Sykes,
Bring Me The Horizon

WE ARE INFLUENTIAL
78% of our audience use Rock Sound to discover
new music & trends. Significantly more than any
other source. And their friends buy based on their
recommendations

WE LOVE ROCK SOUND

Rock Sounds audience love music and value being
connected. 52% follow Rock Sound across its print,
web and social network platforms and 82% across at
least 2 of these.
*Based on Audience x Individuals
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October 10 conducted by James
Burckhardt, Edge Associates

Key Facts
Frequency:

13 times a year (every 4 weeks)

Total Brand Audience:

585,000 people PCM

ONLINE: 275,000 unique users

Readership: 56,908

(3.7 readers per copy; source Experian reader survey)

Circulation: 14,227
(source ABC JAN - DEC 2011)

Core target: 15 - 24 year olds.

Rock Sound have always

been amazingly supportive
of our band. Its given us
a chance to reach a whole
new group of fans and
been instrumental to
growing the band.
Alex Gaskarth,
All Time Low

Distributed by: Marketforce

Available at:

WH Smith, Morrisons, Tesco, Asda,

Sainsburys and all good newsagents nationally.

*Based on Audience x Individuals

Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October 10 conducted by James
Burckhardt, Edge Associates

Online Rates
728 x 90 Leaderboard

13 CPM

300 x 250 MPU

15 CPM

Homepage takeover

1500 PW

Email standalone

70 CPM

Email newsletter inc.

25 CPM

Video Pre Roll

30CPM

(all figures excluding VAT)

All web traffic monitored by AdTech

PRINT RATEs
dps
obc
ifc/ibc
full page
half page
quarter page

3080
2420
2090
1815
990
550

PRINT Dates
Issue
Ad Close On Sale
159 April
06/02 29/02
160 May
05/03
28/03
161 June
02/04
25/04
162 July
30/04
23/05
163 August
28/05
20/06
164 Summer 25/06
18/07
165 September 23/07
15/08
166 October
20/08
12/09
167 November 17/09
10/10
168 December 15/10
07/11
169 January 12/11
05/12

MAGAZINE

BENEFITS OF
INTEGRATED
CAMPAIGNS

WEBSITE

Rock Sound can offer a close alignment with both the

highly desirable youth lifestyle and live music scenes
with one well-placed campaign.
Consistent brand / message positioning.

TV & VIDEOS

Multiple communication channels increase impact

and recall.
Complementary use of the respective strengths
across platforms:

LIVE EVENTS

PODCAST

Print - Quality time spent with magazine

Web - Immediacy

Social Media - Interaction

Live - Message placement in exciting

atmosphere

Total campaign accountability and measurement.

SOCIAL MEDIA

NEWSLETTER

Strengthens market presence.

ROCK SOUND
TOTAL REACH
> 585,000
PER MONTH

CASE STUDY 1

Red Bull wished to raise the profile and drive entries

in to their Bedroom Jam competition.
Rock Sound put together an integrated campaign,
incorporating magazine and web editorial, a bespoke
countdown clock, news blasts on social media and
streamed video footage from the Bedroom Jam shows.
Rock Sound also ran regular calls to arms across its
web assets ensuring the event stayed fresh in readers
minds.
Red Bull Bedroom Jam 2011 grew by 200% year on
year, becoming the biggest year in the competitions
history. Now in its third year, the partnership has been
renewed for 2012 and is already breaking further records.
Bands consider Red Bull Bedroom Jam to be the
biggest and best competition around for emerging
artists looking to make a name for themselves.

CASE STUDY 2

EMI records approached Rock Sound for marketing

ideas in order to promote the release of the new album
by You Me At Six, Sinners Never Sleep.
To maximise pre-orders of the album, rocksound.tv
hosted a homepage takeover in the fortnight leading up
to the albums release date. This was backed up by an
outside back cover print advert in the print magazine,
creating awarenes and driving people to the
pre-order page online.
Sinners Never Sleep opened at #1 in the UKs official
Rock Chart and at #5 in the album chart.
You Me At Six have gone on to receive prime time
airplay on Radio 1 from the stations biggest DJs;
Zane Lowe, Fearne Cotton, Scott Mills and more!

CASE STUDY 3

Fender Guitars wished to break into the music lifestyle

scene, so Rock Sound brought them on board as title
sponsors of the inaugural Rock Sound Presents
tour with the strapline Powered By Fender.
Through its contacts, Rock Sound was able to put
together an unrivalled billing of some of the most
exciting bands in rock, creating a live experience
which set tongues wagging throughout the scene.
Backed up by a five-month campaign across Rock
Sound magazine, rocksound.tv, social media and TV
advertising, over 2 million people were exposed to
Fender branding throughout the campaigns lifetime.
The Rock Sound Presents Powered By Fender tour
was a complete sell-out, selling 15,000 tickets.