Q-1 what product would you associate with the tag line mentioned below?

Its different. ..

Dont be a noodle, be a snoodle.

2 minute noodles/ Bas 2 minute.

Jitna tasty, utna healthy..

Mummy bhook lagi

Try it with a twist ..

Hearty soups warm you from inside ..

Fast to cook, Good to eat Q-2 What comes first in your mind when you hear the word Maggi ?

Noodles

Fast food

Snacks

None of theseQ-3 what is the brand that comes to your mind when we say the word noodles?

Maggi

Top Ramen

Surya Noodles

Anil NoodlesQ-4 Rank the following Maggi products w.r.t. frequency of purchase with 1 being the highestrank RANK

N
o
o
d
l
e
s
_
_
_
_
_
_
_
_
_

K
e
t
c
h
u
p
_
_
_
_
_
_
_
_
_

S
o
u
p
_
_
_
_
_
_
_
_
_

P
i
c
k
l
e
s
_
_
_
_
_
_
_
_
_

C
u
b
e
s
_
_
_
_
_
_
_
_
_
Q-4 With what products would you associate the brand Maggi?

Ketchup

Noodles

Soup

MasalaQ-5 On a scale of 1 to 5 rate Maggi on the following parameters

T
a
s
t
e
_
_
_
_
_
_
_
_
_
_
_
_

V
v
_

H
r
_

A
l
_
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a
o
_

r
u
_

i
r
_

e
s
_

t
_

l
_

e
_
a
_

_
_

F
_
/

a
_

P
_

u
_

i
y

_
_

a
t

_
_

y
_

y
_

t
_
_

b
_
_

i
_
_

T IT LE: Ma ggis Brand Extension and Repos itionin gSubject: Product And Brand Mana gement

P
a
c
k
a
g
i
n
g
(
S
K
U
s
)
_
_
_
_
_
_
_
_
_
_
_
_
Q6 Rank the categories which Maggi
should look in future in order of your importance :

Chocolates _____________

Salted Potato Chips _____________

Fruit Juices _____________

Processed foods(Ready to use pastes, masalas) ____________

Others ( Please mention) _____________ Q-7 how do you rate Maggi brand in terms of following parameters:

Expertise (Competent, Innovative, Market leader)

Trustworthiness (Dependable and keep customers interest in mind)

Liability ( Fun ,interesting)

None of these Q-8 How do you perceive Maggi products?Good for health.Ready to eat.Junk foodTasty / Fun eatingQ 9 W h i c h M a g g i p r o d u c t s i n n o o d l e s c a t e g o r y d o y o u r e g u l a r l y b u y ? ( R e p o s i t i o n i n g awareness)

Maggi masala

Maggi vegetable atta noodles

Maggi dal atta noodles

Maggi rice noodles mania

OthersQ-10 Do you perceive Maggi noodles as a healthy product?

Yes

NoQ-11 If No then your suggestions for improvement as a healthy product? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
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