Proposal Prepared For:

Shawn Kim
Cosmetics Buyer
Downtown Seattle Nordstrom
500 Pine St.
Seattle, WA 98101

Prepared By:
Claire Covner
Account Executive
bareMinerals by Bare Escentuals
71 Stevenson St., 22nd Fl
San Francisco, CA 94105

Claire Covner
Account Executive
bareMinerals by Bare Escentuals
71 Stevenson St., 22nd Fl
San Francisco, CA 94105

June 4, 2015

Shawn Kim
Cosmetics Buyer
Nordstrom Downtown Seattle
500 Pine St.
Seattle, WA 98101
Dear Mr. Kim,
I am grateful for this opportunity to present you with an addition to
your cosmetics department I wholeheartedly trust will fulfill your
needs at your downtown Seattle location.
This proposal contains a variety of strategies and
recommendations I have developed specifically for you, to go
along with our bareMinerals Original Foundation, which I believe
will be beneficial to both bareMinerals and Nordstrom. By
choosing to partner with us today, we will provide you with a
quality product, ensure devotion to Nordstroms outstanding
customer service, and increase your sales in the cosmetics
department. I am confident this product will quickly become a
bestseller based on what you have communicated to me so far.
I appreciate your time and consideration. My goal is to serve you
to the best of my ability and I look forward to doing business with
you.
Sincerely,

Claire Covner

NEEDS

Offer quality products

Provide customers with Nordstroms

outstanding service

Increase net profits in cosmetics department

AREAS OF CONCERN
A. Company: Currently bareMinerals is only
being sold through the Nordstrom website.
Why should we start selling it in our store and
what is that transition going to entail?
B. Need for product: Nordstrom has a lot of
foundations in its cosmetics department. Why
buy this one?
C. Hidden: Concerns related to the product itself.
This foundation is said to look obvious and
cakey when applied.

OBJECTIVES
A. Company: After seeing the popularity of our
products on Nordstroms website, with
bareMinerals award-winning reputation and
demand, we believe offering our product in
your Nordstrom store is the best strategy.
B. Need for product: After walking through your
store I noticed you do not offer very many
mineral powder foundations; this will be a nice,
unique addition to your foundation selection.
C. Hidden: We have many customer testimonials

that can attest to the foundations lightweight

feel and natural appearance.

RECOMMENDATIONS
A. Company: We will provide a large poster
advertising that the foundation is being carried
in the downtown Seattle store.
B. Need for product: I have a package in mind
we can offer you that will exceed your ROI
expectations and provide you with an increase
in net profits. In addition, we guarantee that
we will buy back all the foundation jars you do
not sell.
C. Hidden: When you buy today, we will send
professional bareMinerals makeup artist
Dondrae Andolini to your downtown store to
conduct a 2-day weekend beauty event to
demonstrate this product to your customers.
Participating customers will also receive a free
gift with purchase while supplies last.

IMPLEMENTATION SCHEDULE
Introductory phone conversation and initial
contact
May 19

May 26

June 4

June 8

June 9

Second phone conversation

In-person sales presentation

Estimated product delivery

Follow-up and service of the sale

ROI CALCULATIONS
Package
Quantity (will last 3
months)
Wholesale price
Cash discount
Total investment
(units x total
wholesale price)
Regular SRP
Total gross sales
(units x regular
SRP)
Total gross profits
(total gross sales
total investment)
R.O.I. (profits /
investment)

Annual investment
(investment x 4)
Annual gross sales
(gross sales x 4)
Annual gross profits
(gross profits x 4)
Annual R.O.I.
(annual profits /
annual investment)

A
300

B
200

C
100

$17
$2
300 x ($17
$2) = $4,500

$19
$21
$2
$2
200 x ($19 100 x ($21
$2) = $3,400 $2) = $1,900

$28
300 x $28 =
$8,400

$28
200 x $28 =
$5,600

$28
100 x $28 =
$2,800

$8,400
$4,500 =
$3,900
$3,900 /
$4,500 =
87%

$5,600
$3,400 =
$2,200
$2,200 /
$3,400 =
65%

$2,800
$1,900 =
$900
$900 /
$1,900 =
47%

$4,500 x 4 =
$18,000
$8,400 x 4 =
$33,600
$3,900 x 4 =
$15,600
$15,600 /
$18,000 =
87%

$3,400 x 4 =
$13,600
$5,600 x 4 =
$22,400
$2,200 x 4 =
$8,800
$8,800 /
$13,600 =
65%

$1,900 x 4 =
$7,600
$2,800 x 4 =
$11,200
$900 x 4 =
$3,600
$3,600 /
$7,600 =
47%

CUSTOMER TESTIMONIALS

Before and After

MARKETING STRATEGIES

bareMinerals
Beauty Event

bareMinerals
Poster
Display

SHADE RANGE

GUARANTEE

We at bareMinerals provide you with the following

guarantee: we promise to buy back 100% of what
you do not sell. Our goal is to help ease your mind
in going forth with the purchase of our product and
ensure you see the results you want and expect.

BUSINESS PROPOSITION
Package
Quantity
Price
Cash discount
Total investment
Total gross sales
Total gross profits
R.O.I.

A
300
$17
$2
$4,500
$8,400
$3,900
87%

B
200
$19
$2
$3,400
$5,600
$2,200
65%

C
100
$21
$2
$1,900
$2,800
$900
47%

Annual
investment
Annual gross
sales
Annual gross
profits
Annual R.O.I.

$18,000

$13,600

$7,600

$33,600

$22,400

$11,200

$15,600

$8,800

$3,600

87%

65%

47%

ORDER FORM
ITEM
DETAILS
bareMinerals Original 300 / 200 / 100
Foundation
Extras
-Beauty event
Gifts w/ purchase
Poster display
Subtotal
Shipping
Total investment

PRICE
$17 / 19 / 21
-$0.00
$0.00
$0.00

$4,500 / 3,400 / 1,900

$0.00
$4,500 / 3,400 / 1,900

Buyers signature

Date

Sellers signature

Date