AN OFFICIAL PRESS RELEASE

MVIX

A Partnership to Enhance Communication

With Digital Natives via Digital Signage
PRESS RELEASE - NOV 19, 2015 04:54 EST

HTE (Home Technology Experts), a custom residential and

commercial integrator has announced its partnership with Mvix,
an industry leader in HD digital signage solutions to provide a
complete digital signage solution for Billy Beez USA, LLC., a
children's indoor entertainment park.
Founded in 2004, HTE began as a residential integrator
Mvix's digital signage solution takes
and grew their portfolio to include custom commercial
the fear out of implementation
solutions. For over a decade, their integrated solutions
without compromising on
have provided comfort and convenience, while
functionality. The software is easy
maintaining and even enhancing the decor. These
to use yet very intuitive.
solutions include energy management, surveillance &
ALYSSA ABRAMS, MARKETING
access, concealment solutions, home automation and
MANAGER
residential enhancement technology and most recently,
digital signage. HTE has been dubbed an industry leader, and rightfully so, given their
dedication to their customers. In following with their customer-centric approach, every
project, regardless of size, is assigned an engineer, dedicated project manager, and client
liaison.
Billy Beez is one customer that has enjoyed a thriving relationship with HTE. A kid's dream
come true, each of Billy Beez's 7 North American locations promises over 17,000 square feet
of slides, obstacle courses, and fun for children of all ages. A space of that size means efficient
communication can be a challenge. Relying on bulletin boards and posters alone creates
communication gaps which result in confusion, misaligned priorities and indecisive actions.
"With so many people coming through our doors, we need to communicate our messages to
them as quickly and efficiently as possible," said Alyssa Abrams, Marketing Manager - Billy
Beez. "We also want the message, and communication medium, to be undisruptive, but at the
same time grab eyeballs easily."
Digital signage is the most effective vehicle for driving communications. It is dramatically
changing how organizations are communicating, replacing static posters with high impact
visuals that engage customers. It is especially effective when the audience is digital natives.
Major aspects of the lives of today's kidssocial interactions, friendships, civic activitiesare
mediated by digital technologies, and they've never known any other way of life. Using digital
signage to communicate with them, and their parents, is a natural progression. "For us, digital
is the only way to go," added Alyssa. "Visual is our new language. The tech-savvy kids and

their progressive parents expect modern and innovative communication approaches, and
digital signage does this for us.
In addition to important announcements, Billy Beez displays party information, promotions,
pricing, and menus on their digital signage screens. They're also using the screens to label the
party rooms and to play entertaining video and other child friendly content in the party
rooms. Safety information such as dress codes for the different play areas, is also displayed
on the screen. Strategically placed within the facility, these screens are hard to miss, which
increases the visibility of the messages. "We've strategically placed the displays in our high
traffic areas, admissions and cafe, to grab our guests attention," added Alyssa. "We've found
that guests appreciate the large, clear messaging and we love the fact that we can change the
content remotely."
As a member of the Digital Signage Federation, HTE was well positioned to facilitate Billy
Beez's transition from traditional signage to digital signage. "Digital signage creates
efficiencies that can never be realized with traditional signage," said Lisa Hoffman, the HTE
Marketing & Public Relations Manager. "Billy Beez is a forward-looking establishment and we
were eager to spearhead the upgrade of their communication solution."
Lisa and her team reviewed a few digital signage providers before selecting Mvix. "Mvix's
digital signage solution takes the fear out of implementation without compromising on
functionality," said Lisa. "The software is easy to use yet very intuitive." Mvix's cloud-based
solution supports HTML5 media playback, playlist and template management, comprehensive
scheduling options and a multi-role user management. Also, there are no recurring fees or
contract, which promises a quick return on investment. "Although we are a corporate-run
company, we operate at a very hyperlocal level in each of our locations. We find that we are
constantly uploading new information to fit the needs of those specific markets. The platform
makes it so easy to manage all of the locations from the head office and keep up with our
ever evolving business," added Alyssa.
"Client and partner relationships are a keystone of HTE. They put forward a lot of effort in
ensuring that their projects are satisfactory, and unobtrusive to the existing structures" said
Mike Kilian, the Mvix Director of Business Development. "We're very honored that they
partnered with us on the Billy Beez project, and can only hope to continue this productive
relationship."

Additional Links
Cloud-based Digital Signage
Digital Information Displays
Categories:
Technology, Advertising / Marketing, Technology

Company Contact Information

Tags:
customer engagement, digital natives, digital
signage

Company Contact Information

A. Jay
Mvix
STE 125 23475 Rock Haven Way, Sterling
VA, 20166
7036529131

Original Source: www.newswire.com