13/12/2014

&

&

:
,
,
,
,
.

13/12/2014

&
&

&

&

&

(Vision)
,

, ,

13/12/2014

(Vision)
Vodafone :

,
, &

Coca-Cola :

(Mission)
(vision) ,

(mission) /
.

13/12/2014

(Mission)


:

;
;

;

;

;

(Mission)

.
, ,

, .. ,
, .

.

,

.

13/12/2014

(Mission)
Chipita :

,

,

Coca-Cola :

&

: PEST Analysis

Political =
Economic =

Social =
Technological =

13/12/2014

&

SWOT Analysis
(Strengths)
1.
2.
3.

(Weaknesses)
1.
2.
3.

(Opportunities)
1.
2.
3.

(Threats)
1.
2.
3.

&

(strengths)
E
.
,
.
:

,

13/12/2014

&

(weaknesses)
,
.
,

,

.
:

(

&

(opportunities)

, .
:
,

(.. : )

(.. )
( , ,
, .)

13/12/2014

&

(threats)

.
:

&

,
.
SWOT

.

-
.

13/12/2014

&

&

SWOT
:


SWOT.
SWOT
,
.
SWOT .
.
SWOT
.
SWOT .
.

13/12/2014

, ,
.

(.. , ..).

,

.

-
,

.

10

13/12/2014

, :
,

,
.

(..
5% )

(.. ,
)

(..
, ,
).

11

13/12/2014

.
:
,

, , .

.
.
.

.

,
.
.

(, , ).

, ,

.

12

13/12/2014

. ,
,


.

, ,
.

18%
(ROI)

5%

30%

10%

13

13/12/2014

Management by Objectives (MBO)

.


.

,
.

,
.

Management by Objectives (MBO)
,

14

13/12/2014

Management by Objectives (MBO)
:

1
2
3
4
5

Management by Objectives (MBO)
1.


.
.


.


.

15

13/12/2014

Management by Objectives (MBO)
2.

,
.
: & ,
, ,
,
.

Management by Objectives (MBO)
3.

,
.
.

.

16

13/12/2014

Management by Objectives (MBO)
4.

,


.

,

.

Management by Objectives (MBO)
5.
,

.
.
,

.

17

13/12/2014

Management by Objectives (MBO)
:
-
/

Management by Objectives (MBO)
:






=> /

=>
/

18

13/12/2014

1. :





.

19

13/12/2014

2. :
:

3

:
1 3

:
( )

20

13/12/2014

.
, ,

.

.

,
.

,

.

.

.
,
.

21

13/12/2014

-
.
:


:


:
&

22