Livelihood information portal
‘Access to livelnood information can vastly
helpto improve te lves of small ndholder
households. by influencing acess and
ownership over resources. Farmers. can
reduce agriculture inputs cost by knowing
about the right proportion of fliers to
use fora particular crop, which can increas
yield by finding out about new irgation
techniques, and timate, nancaly
benefit the farmer by learning about best
indigenous practices of seed preservation
Labourers can prepare better for overseas
work by leaning about the application and
procedural pre-migraion requirements
Students can increase options for higher
education by comparing information ofered
ty diferent colees and universities fer
from home without having to visit them
physically. Women can transform their ives
ty discovering vital information on heath
and legal recourse for domestic abuse
Much of this kind of information already
exists but not within easy and timely reach of
the citizens atthe grassroots. Also, in many
cases, information was crested by a
non-government organisation (NGO) and
remained within the pilot geographic area
even when the information has much wider
appeal. In an attempt to reduce the
traditional dependency on viva voca for
addressing livelihood concerns, coupled
withthe cost and time spent on accessing
information, UNDP and USAID supported
‘Access to Information (@2i) programme
undertook an initiative to create an one-stop
information portal for disseminating
livethood-telated information, the national
(Galo) e-Tathyakosh. Launched in May
2010, thee Tayakosh(wnw.infokosh gov.bd}
isa national e-content repository containing
the largest pool o livelihood related content,
covering 12 cross-sectional categories
including agriculture, health, law and
human rights, education, literature,
non-formal activities, climate change and
disaster management, ciizen services,
tourism, ICT, trade and commerce,
employment, among ot
‘The primary motivation behind the creation
of @ web-based searchable encyclopaedic
content, based on the vernacular, was to
ab initio organise the alteady available
information in a coordinated way through
partnerships with hundreds of creator
organisations and to support in building @
democratic socely in which citizens gain @
more equal position in terms of access to
information, pertinent to all livelihood
related attairs
Enhancing access to
information
e-Tatyakosh is an example of
crowd-sourcing led content development
‘and content dissemination — the content is
created by hundreds of government
‘agencies and private organisations, and
then disseminated by thousands of
entrepreneurs at the Union Information and
Service Centres (VISCs). While conducting
fielé surveys in 2009 and 2010, 22i came to
appreciate @ significant demand for
livethood related content atthe grassroots
level. The programme also learned that
vatious government and non-government
slakeholders hada large volume of contents
to share, but, due othe lack of single focal
point, the resources could nat be targeted to
rightul users. Thus, e-Tathyakosh tried to
—Umes
= ao
fll in this vacuum by. solieting
contributions from content partners, and
‘making these available online
The eTathyakosh is a cumulative
public-private partnership (PPP) effort of
350 parners, comprising of various
Government departments and agencies,
clevelopment partners and NGOs. There are
94 and. 256 private and public partners
respectively. Establishing and strengthening
this verse network of partners has been the
key in giving life tothe national e-conent
repository.
(One of the major offshoots of the
e-Tathyalosh platform has been the
development of an Interactive Voice
Response (IVR) service. The IVR, by
traning its content trom e-Tatyakosh
repository and sing mobiles phones asthe
medium of service delivery, is
interconnecting citizens. with six private
mobile phone operators in eleven city
corporations. The key atacton of WR is ts
abiliy to function with completely
ron-educted information seekers having
acess toa very basic mobile handset
Another spillover eect ofthe e-Tathyekosh
's Piola It aims to comest. the
l‘eputation of Bangladeshi service
Providers by creating a direct channel of
communication between citizens and
experts. Any information seeker can post
hisiher query on Pipika through nearby
UISC and receive an expert feedback
promptly. Such communication is
completly tree of cost. For instance, a
farmer can now direlly ask an agriculture
expert about ctop diseases and environment
friendly pesticides, and receive a reply
a
S
as
a
ed
5
z
=
Sswithin a short 1d of time. Not only does
Pipilika save time and the physical effort, it OOCOLATMTO MALE
also provides quality assurance for the
information delivered, generating a check The content of e-Tathyakosh is being opened to the mobile
and balance system of accourablly apps markets spurring a burgeoning growth of feature phone
betwen information sekers and providers. and smart phone users to access vital information at their
fingertips, thereby further minimising the cost incurred and
time required to access information. Today, the impeding goal
is to institutionalise e-Tathyakosh so as to give it greater
eTatyehosh operates onthe princi that Structure and sharper focus. The _institutionalised
informationhas no intrinsic valupunkess tis @-Tathyakosh Foundation will act as the monitoring body for
‘accessible and_locally meaningful. BY all contents being made available through the national
{acltting spread of Inethood information information portal. The e-Tathyakosh also plans to deepen the
to millions, the national information portal
mis sign can stroad the nage ot WR system, It is expected that the IVR will soon introduce a
sroviously dispersed infomation ang ‘0° helpline that would connect the caller directly to an
raterials,As of July 2013 the ecTayekesh Operator who will provide personalised service. There are also
receved more thar 6 milion his wih 6 plans to introduce ‘push-pull SMS system’ where a citizen will
milion incividval nts. The mest fequent text his/her query using a predetermined format and receive
users belong tothe youth cohort, indicating instant response. In addition, e-Tathyakosh hopes to launch
blooming presence of technologically savy
enoyapyy Rust cto. now, poy mare information sub-portals, smaller extensions of the
rinyakosh ower other, more popu, national information portal. Such a sub-portal called ‘Praggya’
search engines as a source ot information iS already in operation dedicated to all issues regarding
because of is Indigenous natu. violence against women (VAW). Praggya allows all
Community radios emily sing stakeholders to centrally upload their respective work
content trom e-Tathyakos® in designing thei relevant to VAW as well as provides vital information on the
human development programmes services being provided by government and other
The atmosphre of trust and transparency TGANisations. In future, such sub-portals will need to be
which is generated by the epesitory has eventually linked to the IVR and a hotline in making
already encouraged many insiuiions to government responsive to its citizenry's demands for
open up to such cooperation, which were information and services.
traditionally quite inwardooking in their
jeavours. Some of the direct livelihood
impacts of e-Tathyakosh include ising
tural productivity, better preparation
for disaster management, safer migration of
‘overseas workers and overall empowerment
af iizens through inceased flow of
infomation, For instance, in case of fgal
tecourse, a common phenomenon in
developing societies, one can learn about
legal procedures and solutions in an easy,
step-by-step method, of in some cases, in
pictorial format.
Addressing constraints,
altering lives
fast,
Access to Information (a2i) Programme —
Prime Minister's Office USAID
www.ael.pmo.gov.bd