NORSK AIR

Corporate Identity Manuel

 TABLE OF CONTENTS

Company Identity.............................................................3
Our Company 4
Color Usage 5
Typography 6
Inspiration 7
Process 8
Specifications 9

Stationery.............................................................................10
Business Card 11
Letterhead 12
Envelope 13

Advertisement....................................................................14
Magazine Ads 15-16
Online Banner Ad 17
Webcon 18
Website 19
Airplane 20

2 Table of Contents
Company Identity
Our Company
Color Usage
Typography
Inspiration
Process
Specifications

Company Identity 3
 OUR COMPANY: NORSK AIR

NORSK AIR is the national airline of Norway and

is known to be one of the best airline coupanies in
the world. Workers are rarely laid off nor do they

NORSK AIR
quit, they additionally receive many benefits and a
healthy salary. Everyone enjoys the work days due
to the relaxed, comfortable environment. However,
this fact only encourages people to work harder to
stay in the company. To capture the idea of joy, yet
serious, the logo would have a playful effect while
being designed in a concise way.

4 Company Identity
COLOR USAGE

PANTONE R 33 C 100%
PMS G 64 M 90%
661 PC B 154 Y 0%
K 0%
The colors used for the NORSK
AIR logo are ordinary yet effective.
Using the the two colors, blue and
PANTONE R 190 C 15%
PMS G 30 M
red,
100%
and the grey shade gives the
187 PC B 45 Y logo a more serious effect while
90%
K 10% still incorporating color. If the colors
were too bright, then people will
not take the airline seriously and will
be afraid to ride onboard.
PANTONE R 109 C 0%
PMS G 110 M 0%
431 PC B 113 Y 0%
K 70%

Company Identity 5

The fonts used for the NORSK
AIR logo vary from weight, shape,
and height.. The primary font was
Hypatia Sans Pro, which was used
for the logo type and type used in
this identity manuel. The secondary
font was Adobe Garamound, which
was used in the ads and in places
where simple type was needed. The
tertiary font was Aldo. This font was
only used in the website because I
felt the type was digitalized looking
and perfect for the internet.
6 Company Identity
TYPOGRAPHY
Primary: Hypatia Sans Pro
Light abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Regular abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Semibold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Secondary: Adobe Garamond
Regular abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Italic abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Semibold abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Tertiary: Aldo
Semibold abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
 INSPIRATION

These images are some of the ideas that The other image is of the Norwegian flag. The last image is a statue of a Norwegian
inspired the NORSK AIR logo. Norway is The colors of the flag: blue, red, and white, Viking. Vikings were native to the Norwe-
known to have a fascination with trolls that were incorporated into the logo as the main gian region. Since this fact is true, I added a
have been included in fairy tales and stories colors. Also, the blue sword resembles the viking element into the logo by having the
told for centuries. These trolls were known cross in the flag. troll wear a viking helmut.
to live under bridges and frightened people
due to their nature and their physique.
However, having troll sculptures places all
around Norway adds a playful and more
postive connatation to the trolls.

Company Identity 7
 PROCESS

> > >

The logo for NORSK AIR was reworked multiple
times until the final product was established. As
shown above, the original logo included many
more details than it ended in. The lines were
much more shakey and unclear. There was also
too many details in that the viewer could easily
get lost in the image. The final logo lost all the
dots that appeared in the sword and helmut,
and the lines appear much smoother and fluid.
The sword was also flipped to align with the logo
type better.

8 Company Identity
 SPECIFICATIONS

Troll wearing Viking Helmut

Blue Sword/Blue Cross in Flag

NORSK AIR Logo Type

THE PRIDE AND SPIRIT OF NORWAY

Tag Line

Company Identity 9
 Stationery
Business Card
Letterhead
Envelope

10 Stationery
BUSINESS CARD

Back NORSK AIR Logo

THE PRIDE AND SPIRIT OF NORWAY

Tag Line

NORSK AIR Logo

Front
Lana Orin TEGL GARD EN TRONDHE IM N-7485,
FL IGHT ATT EN DA NT NO RWAY, 0104

LA NAORIN@NOR SKAI R. NO WW W.NO RSKAIR .N O

47 73 82 50 00
Contact Info

Employee’s Name

Stationery 11
 LETTERHEAD

Logo

Letter

Contact Info

12 Stationery
ENVELOPE

Standard Envelope

Stationery 13
 Advertisement
Magasine Ads
Online Banner Ad
Webcon
Website
Airplane

14 Advertisement
 MAGAZINE ADS

Catch-phrase

The NORSK AIR ads are simple yet

effective. The equation for creating a
successful ad is to have a brillant image
backed up with intriguing catch-phrase
that makes the viewere cuious about
Norway. Also, I feel the font is good
for the catch-phrase because it’s not
distracting from the image and it gives
the ad a more authentic, older feel. The
word beauty was included in each ad
because no one can resist witnessing it
when possible.

THE PRIDE AND SPIRIT OF NORWAY Logo

Tag Line

Advertisement 15
 MAGAZINE ADS

THE PRIDE AND SPIRIT OF NORWAY THE PRIDE AND SPIRIT OF NORWAY

16 Advertisement
ONLINE BANNER AD

The NORSK AIR online

banner ad is an ad that
is supposed to play
with the logo. Since the
NORSK AIR logo is a troll
wearing a viking hat, it
would be entertaining for
him to pop into different
places in Norway. Having
this effect will cause the
viewers to be more
curious about visiting
Norway themselves.

Advertisement 17
 WEBCON

16 pixels
16 x 16

For the NORSK AIR website, we had to creat webcons. The webcons had to be 16 pixels at 16 x16. These
dimensions are tiny that when enlarged, the image becomes completely blurry and pixelated. The reason
for the small dimensions is because the webcon is only used to help identify the website in the tabs of the
browser. Also, the poor enlarged quality means the image is not large and saves memory space for larger
applications to load.

18 Advertisement
 WEBSITE

THE PRIDE AND SPIRIT OF NORWAY

The NORSK AIR website

was deisgned to have a simple
welcome page so that it is easy
for one to book a flight and
find any other information that
is needed. The purpose of the
glowing map of Norway is for
the customer to see all the
options of where they would
like to travel. They can also click
on any of the cities listed to find
out more information about that
specific city.

Advertisement 19
 AIRPLANE

K A I R
NORS

20 Advertisement