DESIGN HOTELS™ BREAKING NEWS AT ITB 2009:

NEW CONTENT, NEW BOOK, NEW WEBSITE AND A NEW STAND

- Hall 9, Stand 312 -

Berlin, 4 March 2009 – Visitors to the ITB Berlin, from 11-15 March 2009, are invited to hear and see the
news from Design Hotels™ at its newly designed stand: Hall 9, Stand 312. A highlight in itself, the innovative
stand was created by Thies Wulf and Gisela Magin of MAGINWULF STUDIOS and incorporates an audio-
visual installation for visitors to have a new way to experience the brand and its member hotels.

2009 sees a new era for Design Hotels™, which is being launched with The Design Hotels™ Book, a new edition
of its magazine, now New Directions and the complete re-launch of the website www.designhotels.com. Design
Hotels™ will also present forward-looking travel and hospitality trends and bring the creative minds behind its
member properties to the fore.

Meet the Member Hotels

16 years after its founding Design Hotels™ continues to grow and diversify with over 175 member hotels in more
than 40 countries. During ITB, visitors have the opportunity to get to know the individuals behind the scenes.
Representatives from the following member hotels will be present at the Design Hotels™ stand:

• Bhutan, Paro: Uma Paro

• Cyprus, Pafos: Almyra Hotel
• Germany, Hamburg: EAST
• Germany, Hamburg: The George
• Germany, Muenster: Factory Hotel
• Germany, Ruegen: Cerês am Meer
• Indonesia, Bali: Alila Villas Uluwatu
• Indonesia, Bali: Uma Ubud
• Italy, Naples: Romeo Hotel
• Portugal, Madeira: Choupana Hills Resort & Spa
• Portugal, Madeira: The Vine
• Spain, Alicante: Hospes Amérigo
• Spain, Barcelona: Casa Camper
• Spain, Cordoba: Hospes Palacio del Bailío
• Spain, Granada: Hospes Palacio de los Patos
• Spain, Ibiza: Aguas de Ibiza Lifestyle & Spa
• Spain, Madrid: Hospes Madrid
• Spain, Mallorca: Hospes Maricel
• Spain, Puigcerdà: Hospes Villa Paulita
• Spain, Seville: Hospes las Casas del Rey de Baeza
• Spain, Valencia: Hospes Palau de la Mar
• Thailand, Bangkok: Metropolitan Bangkok
• Thailand, Koh Samui: The Library
• UK, London: Metropolitan London
• UK, London: Sanctum Soho Hotel
APPOINTMENTS FOR JOURNALISTS
The Design Hotels™ press team and the representatives of our member hotels look forward to meeting you! Please
contact us to arrange an appointment.
press@designhotels.com or call: +49 (0)30 88 494 00 32

PRESS PREVIEW
You are invited to a special press preview with Claus Sendlinger, the company's founder and CEO, on
10 March from 6-8 pm. The Berlin event is the culmination of a 17-city press tour around the globe. Claus will
unveil the new direction of the Design Hotels™ brand and demonstrate what always has – and will continue to –
set it apart from other hospitality brands: the people behind the concepts!

This is not just another press event, but an interactive exhibit and compelling presentation providing you lots of
ideas and material for future stories. Be the first to hear the news!

Please register with s.buttlar@designhotels.com

Event Details:

10 March 2009, 6:00 – 8:00 pm

DELIGHT Studios
Saarbrücker Str. 37
(Entrance „Backfabrik“, 2nd Courtyard)
10405 Berlin

ABOUT DESIGN HOTELS™

Design Hotels™ represents and markets a hand-picked collection of more than 175 hotels in over 40 countries
across the globe. Established in 1993, as the first of its kind, the company offers unparalleled specialist knowledge
from conceptual branding through to market trend consultancy and international representation.

The member hotels are independently owned but united by a commitment to individuality, progressive design and
cultural authenticity. Design Hotels™ embody the most advanced ideas in the hospitality industry and offer
cosmopolitan travellers new options for both travel and inspiration.

The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore, Bali, Tokyo
and Perth.