Balance Scorecard

The graph shows the global value of Coca-Cola brand from 2006 to 2015. Starting
with a value of 41.41 billion U.S. dollars in 2006, Coca-Cola reached the value of
83.84 billion U.S. dollars in 2015. So, next year we expect can incrase brand value
more than 5% with new strategy.

The ACSI showed that Coca Cola Company has score 83 equal with PepsiCo. But the
CSI Coca Cola decrease in previous year.

The Coca Cola Company have to make better the product portofiolio with healthy
food. So, it can catch more customer.

Ratio analysis
The data from nasdaq.com shows the portofolio analisys of Coca-Cola brand from
2011 to 2015. Starting with a portofolio ratio of 18% in 2011, Coca-Cola reached the
value 15% in 2015. So, next year we expect can incrase profitability analisys more
than 5% with new strategy.