1.

Background of the place of visit

a. Population
b. Food crops, Seasons, Prominent Festivals, Important occasions, Events,
etc.
c. Elections and impact on the money flow to the end user
d. Currency changes vs Dollar
e. Any other aspects like Oil, Power (Macroeconomic factors), price of
essential goods which can have a direct impact on Sales
2. Dealers related
a. Whether vehicles are coming from any other nearby territory
b. Current Dealers earlier profession Potential Dealers
c. Potential Dealers list and the profession they are currently undertaking
d. Pattern in the bio, nativity of existing dealers
e. Show them profitability in this business Dealer profitability matrix
f. Ease of Doing business has to be highlighted Prepare a document
which highlights which all benefits they get from being a member of
Bajaj family
3. What is the state of competition (Setting up(low), moderately established
(medium), highly established with flowing funds (High))
a. Competition concentrated areas
b. Why is competition concentrating on a particular area Favorable
dealers, any other third party like banks, funding institutions helping
them
c. What is the competitions positioning and go to market strategy?
d. How can we compete with respect to the competition?
4. Presence of us vs Competition
a. Can we feel our presence on the field- Brand-wise?
b. How is the competitions presence on the field- Brand-wise?
5. Numbers
a. PV Map of existing competition
b. Numbers of competition district-wise their 80-20 areas
c. Remarks about each and every model of the competition and customer
insights