The digipak title Born to die juxtaposes the idyllic setting of the background

image, which uses high key lighting and saturated primary colours. The fact that
the depth of field is shallow, signifies that the setting is a faade which masks the
true, dark nature of the songs in the album. It also allows the artist to be the main
focus of the album cover. This juxtaposition is used to create an enigma code,
intriguing the audience about Lana and her songs, so they want to find out more.
The sky blue colour and her white shirt connotes innocence and happiness,
however, this is contradicted by her sultry facial expression and the use of red
which symbolises death and sex, linking to the album title Born to die. Her
facial expression is also very menacing and the camera appears to be shooting
from a low angle, suggesting that she has power and dominance.
The font, its central positioning and Lanas clean white shirt makes the
appearance of the digipak very clean cut and pure. She looks beautiful and
vintage, as is her brand identity. This links to Dyers star theory.

The white background of the disc is associated with purity

and the clean cut look seen on the digipak cover. However,
the red roses are used to contrast with this, signifying
passion, love, lust, strength and beauty.
The white background symbolises Lanas innocent exterior,
whilst the roses symbolises her passionate, transcendent
and deeply meaningful interior.

The red background conforms to what you

would associated with a title Born to die
whereby red symbolises danger and lust. The
white font colour gives the appearance of the
Digipak a disconcerting feel, as the colours
completely oppose each other, linking to the
dark nature of the songs.