Market Segmentation

Muhammad Luthfi Riyadi

B42112003

Segment

Pharmaceutical

Medical
Devices and
Diagnostics

Consumer
Product

Product

Drugs for an array of

ailments: Immunology,
Infectious Diseases,
Neuroscience, Oncology,
and Cardiovascular and
Metabolic Diseases

Surgical Equipment,
Monitoring Devices,
Orthopedic Products,
and Contact Lenses

Over-the-counter
Drugs, and Products
for skin and Hair
Care, Oral Care, First
Aid, and Womens
Health

Focus

Retailers, Wholesalers,
Hospitals, and Healthcare
Professionals for
Prescription Use

Wholesalers,
Retail Outlets and
Hospitals, and
Distributors across
retailers. Used in the the globe
professional fields by
physicians, nurses,
hospitals, and clinics.

Geographic

Region ?
Density ?

Geographic

Region = All Region

Density ?

Geographic

Region = All Region

Density = Those who live in
urban
and suburban

Demographic

Age ?
Gender ?
Family Life Cycle ?

Demographic

Age = All Ages

Gender ?
Family Life Cycle ?

Demographic

Age = All Ages

Gender = Male & Female,
etc
Family Life Cycle ?

Demographic

Age = All Ages

Gender = Male & Female, etc
Family Life Cycle = Baby, Kid,
Teenage & Adult

Psychographic

Social Class ?

Psychographic

Social Class = middle to

upper class