Johnnie Walker l ci tn qu ni ting trong lnh vc sn xut v phn phi ru whisky trn ton

th gii. C mt php tnh nh th ny cho thy s ni ting s mt ca thng hiu ng gi

chng gy trn c thng hiu Coca cola: nu ly dn s trn th gii chia cho s lng chai ru
bn ra ca hng th c mi 50 ngi chia nhau quyn s hu 1 chai ru. Ngc dng thi gian vo
nm 1820 ng John Walker m mt ca hng tp ha trong c bn loi ru whisky do ng lm
ra, mang tn Walkers Kilmarnock Whisky. V sau con ng l Alexander Walker v chu ng Alexander
Walker II gp phn lm nhn hiu ny tr nn ni ting trc khi ng ta qua i vo nm 1857.
Thi k 1906 1909, hai ngi chu trai ca ng l Alexander II v George Paterson Walker pht
trin nhn hiu ny thnh mt thng hiu ni ting trn ton th gii nh ngy hm nay.

Alexander Walker chnh l ngi u tin gii thiu mu chai vung v nhn c gc nhn
vo nm 1870 nhng Alexander II v George mi l ngi gii thiu mu nhn dng mu
sc phn bit cc dng sn phm ca mnh. Vo nm 1908, gim c iu hnh James
Stevenson ngh i tn hng t Walker's Kilmarnock sang tn Johnnie Walker. Cng lc
hnh tng ngi n ng tay cm gy ang bc si chn c thit k bi Tom Browne
c ngi sng lp John Walker chuyn n thnh logo chnh thc ca hng Johnnie
Walker. K t ln u tin gii thiu nhn mang mu sc phn bit cc dng ru cho
n nay, Johnnie Walker cho ra th trng cc dng sn phm nh sau:
Red Label (nhn ) y l dng ru tr nht ca hng JW c phi ch t khong 35
loi whisky ln men t ng cc v mch nha (malt). Loi ny thng c dng pha ch
cc loi thc ung cocktail. Nng cn 40% (80 proof). Hng v ha quyn gia cay
nng v mi khi ca malt rt nh nhng mong manh v ko di.
C mt iu t ai bit n l White label (nhn trng) c ra i hu nh cng thi gian
vi nhn . Th nhng ch c tui th sn phm 10 nm v sau b ngng sn xut vo
nm 1911 do n lc nng cao hnh nh ca hng ch qua mt thng hiu duy nht Red
label.

Johnnie Walker Red Label

Black Label (nhn en) l loi ru c phi ch t 40 loi whisky, mi loi nh vy phi
c tui ti thiu l 12 nm. Theo li k ca William Manchester y l loi thc ung
Scotch c a thch nht ca Winston Churchill. Nng cn 40% (80 proof). Hng v
n t mi si-r ca cy g thch, mi gia v v m tt, v chua chua ca axit nhng khng
phi l v chua ca dm. C ngi cn m t nh th ny: mt cht kh ca khi, mt cht
nng ca gia v, mt cht ngt ca mch nha, mt cht bo ca vani. Loi nhn en ny
c gii thiu ln u tin di ci tn 'Extra Special Old Highland' v sau c i tn
thnh Johnnie Walker Black Label vo nm 1909. y l dng sn phm bn chy nht
trong cc ca hng min thu trn khp th gii.

Johnnie Walker Black label 12 Years

Nm 2008, JW k nim 100 nm LOGO ng gi chng gy bng vic tung ra phin bn

Black Label rt p. Chai mang mt mu en tuyn khng c ci nhn en truyn thng
dn vo chai na m thay vo l logo ng gi chng gy bng vng tht (23K) c sn
nh ln chai. Ci hp cng rt c o c thit k nh mt khung hnh tn ln v p ca
mt tuyt tc nhn to.

Johnnie Walker Black Label Centenary Limited Edition

Logo c ci bin theo thi gian

Nm 2009, mt nm sau khi tung ra phin bn k nim 100 nm logo ng gi chng gy,
hng JW tip tc tung ra phin phn k nim 100 nm ngy ra i dng sn phm
black label. Ngoi hnh chai vn khng i so vi phin bn ca 1 nm trc . im
khc bit duy nht n t ci hp. Ln ny khung hnh b xon i mt gc 900.

Johnnie Walker Black Label - Centenary Edition

Ch c 100 chai phin bn vng ny c sn

xut ra nhn dp ln sinh nht 100 ca Black Label

Ngoi ra JW cn tung ra th trng mt loi nhn en c bit gi ldouble black trong

dng nhiu whisky nguyn liu t vng b bin pha ty cho nhiu hng v khi hn loi
black label thng thng.

Johnnie Walker Black Label - Double Black

Green Label (nhn xanh l cy) dng sn phm ny lc mi ra i c gi l 'Pure Malt'

mang ngha l loi ch c phi ch t cc ru whisky ln men t malt m thi v
phn bit vi dng blend l ru phi ch t cc ru whisky ln men t c malt v ng
cc. Tuy nhin k t cch dng t ny gy nn mt cuc bt chin d di gia cc hng
sn xut ru. Hu ht mi ngi u phn i hng JW v cch dng t c th gy ra
nhiu ng nhn ny bi v ngi tiu dng c th hiu lm l ru c ln men t mt loi
malt thun no . Vo nm 2004 hi ng whisky Sct-len phn loi dng sn phm
ny l malt phi trn (blended malt) nhm trnh nhng tranh ci gia nhng kin v
malt phi trn (blended malt) malt lu nm (old malt) malt nguyn cht (Pure malt).
K t JW phi ng i li cch dng t trn nhn l blended malt

Johnnie Walker Green Label 15 Years

Ngun whisky dng pha ch c mua t hn 27 l chng ct ru ti Scotland. Mi l

chng ct mt loi malt duy nht (single malt) c tui ti thiu 15 nm t cc loi malt
ni ting lu nm v c mi ngi cng nhn, l Talisker, Linkwood, Cragganmore and
Caol Ila to nt c trng cho dng sn phm Johnnie Walker Green Label. Nng cn
43% (86 proof). Nt bn c mi ca to ln men, rt ra ly n ta hng khp phng mt
mi to chn mng vo ma thu. Hng pht v ngt mch nha, mi than bn mang n
hng v ng qu trong lnh. Mt khm ph cc k thch th l khi kh ci ly
ung cn n s cho ra mi v ngt ca cy anh tc (thuc phin)!!!

Miniature of Blue Label still says "Pure Malt"

Cui nm 2010, th trng xut hin mt loi Green Label 180 cask. Khng c nhiu thng tin ni
v
sn
phm
ny.
Trang
web
chnh
thc
ca
hng
JW
ti
Vit
Nam http://www.khongngungbuoctoi.com/di-san-jw/34-5-labels/49-johnnie-walker-green-label c gii
thiu nh sau:
Chn lc k lng t 180 thng ru Whisky thun mch nha ngon nht khp Scotland, Bc Thy Pha
Ch ru ca Johnnie Walker to nn mt loi ru whisky c o vi s lng gii hn Johnnie
Walker Green Label 180 CASK. Vi thit k c in nhng khng km phn sang trng v tinh t,
Johnnie Walker Green Label 180 CASK chnh l s hi t ca mi am m.

Johnnie Walker Green Label 180 cask

Gold Label (nhn vng) y l loi phi ch t hn 15 loi malt n, bao gm loi malt
rt qu him Clynelish. Mi loi ru ny phi c tui t 15 18 nm. Sn phm c
Alexander II phi ch k nim 100 ngy thnh lp Johnnie Walker. N lc ca ng ta

trc gp tr ngi do thiu ngun cung cp nhng loi malt qu him ny trong sut
nht th chin. Nng cn 40% (80 proof).
Him c loi whisky no cho mt cm gic bao trm ln tt c nh loi Gold Label ny. N
rt m, nh nhng v c v kem beo bo. ngha ca ch Gold l nm ch dng loi
malt rt qu him Clynelish c chng ct bng ngun nc sui chy qua nhng mch
vng nguyn cht to nn hng v ma thut, mi bo r rng d nhn bit v cui cng
kt thc bng khoi cm m du. Nu ta lm m whisky Gold Label trong ming, n s ta
ra hng v tri cy v v ngt ca mt ong. Cc loi whisky khc khng c c im ny
m thng ta mi rt mnh qu l. Gold label nn c ung lnh (tht lnh) trong ly
c lm lnh ng li cng tt. Ung loi ny m dng chung vi mt t chocolate trng
ming th tht tuyt vi.

Johnnie Walker Gold Label 18 Years

Sau ny Vit Nam li khng thy nhp v loi chai Gold Label na. Thay vo li l loi
chai Gold Label Reserve c thit k hon ton khc. Ch hiu ngha ca vic thay i
loi nhn ny. Ngay c trn website chnh thc ca hng cng khng thy gii thiu v loi
ny v hin ang c bn trn ngp cc tim ru Vit Nam. Hi my tim ru th
c tr li rng: loi kia b lm gi qu nn hng tung ra loi ny!!! Khng bit tht h ra
sao.

Johnnie Walker Gold Reserve

Gn y nht vo cui nm 2010, Vit Nam k nim 1000 nm Thng Long. Hng Johnnie
Wlaker cng lm ra mt sn phm k nim dp i l ny mang tn Thang Long
Millennium Edition 1000 Years of History. Khng bit c phi th trng tiu th ru
ca thng hiu ny khng ln thuyt phc hng chi tin cho thit k mu chai v
nhn mi. Phin bn ny tht ra cng vn l chai Gold Label Reserver nh bao chai khc
nhng li c t vo trong mt hp c thit k 2 lp cch nhit tt c chc nng gi lnh
cho ru. Lp ngoi bng mica trong sut trong nh mt cy nc (ice pillar) v lp
trong c mu vng (golden) c trng. Vin v hp ni tip gip gia np hp v thn hp
l ng hoa vn v cc biu tng vn ha lu i ca Vit Nam nh cha Mt Ct, Vn
Miu, Quc T Gim, cha Trn Quc v Nh ht ln. Theo li ca chnh hng, Gold Label
Reserve dng ngon nht l khi c p lnh hoc ung vi . V th hng sn xut ra
phin bn hp bo n ny vi s lng c gii hn khng ngoi mc ch ny.

Hp ice box - Limited Edition

Blue Label (nhn xanh dng) y l dng sn phm whisky phi ch (blend) cao cp
nht ca Johnnie Walker's v cng l mt trong cc loi ru whisky mc nht trn th gii.
Mi mt chai u c s s-ri v c cho vo trong hp c lt la t tm, km theo mt
giy chng nhn. S nm ru khng c tit l. Nng cn l 40%. N c phi ch
t cc 16 loi ru whisky qu him nht trn th gii, l loi whisky Sct-len c quyn
c ca ngi trn khp th gii. N ha quyn mi vani vi mi khi ca than bn, mi ngt
ca g, mi nng ca gia v. V m du qu phi y mu sc ca qu hch, kem, chanh v
phng pht mt t v tiu. Ung nguyn cht hoc vi .

Johnnie Walker Blue Label

Ngc dng thi gian, lc u John Walker v con trai Alexander nghin cu th nghim
dng mt s loi whisky ch yu t cc o, cc vng cao nguyn pha ty v pha bc v
mt s ni chng ct ru vng Speyside. H ln lt loi b rt nhiu loi whisky
khng tiu chun v cui cng h nhn ra rng ch c nhng loi ru tt nht mi c
chn. Theo hng ny, nhng chuyn gia pha ch ca hng Johnnie Walker to ra Blue
Label v qua xc lp ra mt tiu chun cht lng cao nht ca loi ru whisky. Chai
c lm th cng t thy tinh flint v ch c c thi ra t nhng ci khun ca Walker
vo th k 19. Bo v whisky qu him bn trong chai bng loi nt bn truyn thng thay
v nt vn nh nhn v nhn en. Nm 1993, mt hi ng cm quan tp hp nhng
chuyn gia nm ru ti cuc thi v ru mnh v ru vang quc t, Johnnie Walker Blue
Label c trao huy chng vng uy tn nht cho dng ru whisky pha ch ny.
Blue label King George V (Limited Edition for Dubai Duty Frees Silver Anniversary)
Nm 2007, ch s hu thng hiu Johnnie Walker a ra th trng phin bn vi s lng
c hn khong 250 chai whisky Johnnie Walker Blue Label King George V. Hng chn thi
im k nim 25 nm tui ca ca hng min thu ti Dubai tung ra phin bn ny.
Phin bn chai Blue Label King George V cha nhng loi whisky qu him c ly t cc
l ru hot ng t thi vua George V cn tr v, sau c cc nh phi ch ru ti
nng ca Johnnie Walker nghin cu trong 2 nm mi to ra c sn phm tinh t nh th
ny. Sn phm c m phng li theo gu ung ru ca vua George V. Nn nh rng hng
JW c v vua ca nc Anh ny ban tng chng ch hong gia (Royal Warrant) vo
nm 1934. Chai dung tch 75cl l loi phin bn c quyn c s lng hn ch mang s th
t di y chai.

Johnnie Walker Blue Label King Goerge V

Johnnie Swing Superior

Nm 1932, Alexander II trnh lng mt sn phm mi mang tn Johnnie Walker
Swing. Ch swing c ngha lin quan n hnh dng ca chai. Swing trong ting Anh c
ngha l nhn nhy lc l qua li, ging nh hnh ng ta c lm ng chai swing ny nhng
n li t ng ln (con lt t). Sn phm c sn xut c bit cho ngnh vn ti hnh
khch bng ng bin ni cn chai ru phi ng chc chn trn mt bn trong mi iu
kin thi tit. Sn phm cho chnh tay Alexander phi ch t phn ln l whisky malt t
vng Speyside phi ch vi mt phn nh whisky malt t cc vng Highland pha bc v
Islay. V th cho nn n c v ngt nh whisky bourbon ca M. Johnnie Walker Swing
Superiorl phin bn sn xut c gii hn vi cn 43% (86,8 proof) trong khi Johnnie
Walker Swing loi thng ch c cn 40%. Nm 2007, tp on Diego ni s hu thng
hiu JW quyt nh ngng sn xut dng sn phm ny.

Johnnie Walker Swing

Johnnie Walker Premier

Mt dng sn phm do hng Johnnie Walker sn xut ring cho th trng Nht Bn mang
tn Johnnie Walker 1820 v c rt t thng tin ni v sn phm ny.

Johnnie Walkeer 1820

Hng Johnnie Walker gia nhp vo cng ty Distillers vo nm 1925. Cng ty ny c

Guinness mua li vo nm 1986. Sau Guinness st nhp vi Grand Metropolitan thnh
lp ra tp on Diageo vo nm 1997. Ru Johnnie Walker khng cn c sn xut
nguyn qun Kilmarnock ca mnh nhiu nm ri. Nhng du tch lch s nh kho ngoi
quan v vn phng lm vic vn cn trn con ng Strand v ng John Finnie v do
chnh quyn a phng qun l. T ngy 1 thng 7 nm 2009, Bryan Donaghey l gim c
iu hnh ca Global Supply Scotland tuyn b Diageo c nh ngng sn xut hon ton
ru Johnnie Walker Whisky ti l ru lu i Kilmarnock. Vi chng trnh ti cu trc
xuyn sut ton t nc Scotland, c s sn xut s phi di di t ni nguyn qun ra i
v nh my ca Diageo ti Leven, Fife v Shieldhall thuc thnh ph Glasgow. Nh my
Johnnie Walker hin ti l mt trong nhng hng ln nht ti Kilmarnock d nh s ng
ca hon ton vo cui nm 2011. Tin tc k hoch ng ca nh my lan rng gy ch
trn cc phng tin thng tin i chng v chu s ch trch t pha cc ngh s, t cc
nhn vt ni ting cng nh nhng ngi dn sng ti Kilmarnock v nhng ngi m ung
whisky trn ton th gii. H quyt nh m mt chin dch vn ng nhm thuyt phc
Diageo bo lu quyt nh ny. Tuy nhin vo ngy 9 thng 9 nm 2009, Diageo khng nh
rng h vn thc hin k hoch ny v khng mun bn tho thm g na v vn ny.