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RARE: UK INNOVATION INDEX

OCTOBER 2015

Less than a quarter (23%)

of UK business innovates to
serve new customer needs...

23%
...and just over a quarter (28%)
of UK business innovates just to
stay ahead of the competition.

Is your business playing catch up?

28%

A strong
correlation exists:
...are more
confident with
their future
economic
prospects.

ECONOMIC CONFIDENCE

Businesses that
are confident
at meeting the
future needs of
innovation...

INNOVATION CONFIDENCE

What are we doing to

drive innovation within
the UK business?

46%

Customer research

34%

Customer profiling

The Rare Innovation Index reveals

that more needs to be done
by UK business to understand
customers.

28%

Innovation planning
Cross department collaboration

26%

24%

Innovation training

Top 6 barriers to innovation

in the UK
Culture

33%

Education

Comunication

30%

Other
Structure Management priorities

25%

24%

24%

24%

We need to nurture
culture and empower
autonomy

Risk averse
Other priorities

VE

We need the
freedom to innovate

41%

Culture

37%
31%

Culture
Other priorities
Education

79% of people want to help

their businness create a better
innovation culture.

EXECUTI

MANAGE

DIRECTO
RS

RS

The perceived barriers are not the

same throughout UK business

37%
30%
28%

We need confidence
to understand the
value of innovation
Education
Managment
Structure

70%

26%

of people agree that:

Only 3 in 10 feel
incentivised to
innovate*

*Sample taken from the Rare: Empowering Innovation study

(107 people working full time in the UK).

28%

My organisation could
do more to innovate.

Only 1 in 2 feel empowered

to help innovate*

50%

31%

31%

The Rare: Innovation Index is a research partnership between the Digital Innovation Centre at Manchester Metropolitan
University and Rare:. The objective of the research is to understand the current practices and barriers to creating a
culture of innovation amongst UK businesses. We interviewed 340 people (aged 21-60) working full time in the
UK as part of the Rare: Innovation Index in July 2015, via email.
The contents of this report are 2015 Rare Training & Consultancy.
The full version of this report is available for download at www.rare.consulting.
For enquires please email hello@rare.consulting.