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Mini Project on Project Management

With the Reference of
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SHREE LAKSHMI VENKATESHWARA POULTRY FARM

RANEBENUR
Karnataka (India)

Submitted by:ASHWINI C H
2ND year (Finance)
BAMR Business School
Davanagere

Submitted to:Ms. CHAITRA

Faculty
BAMR Business School
Davanagere

Table of Contents:

Executive summary
Description of business
Description of Industry
Technology plan
Marketing plan
Financial plan
Production plan
Organization plan
Operation plan
Summary
Appendixes

Executive summary:Initially start the my business is SHREE LAKSHMI VENKATESHWARA POULTRY

FARM in Ranebenur they offering the Customers to supply the Ready chicken for
throughout the Ranebenur district
Shree Lakshmi Venkateshwara Poultry Farm is located in Ranebenuru Karnataka (India)
provides different varieties of chicken in the town according to their taste and preferences.
There are no chicken outlets that provide all these varieties of chicken in the town and also
with giving good customer service
Shree Lakshmi Venkateshwara Poultry Farm provides door delivery in local area within 2
to 3 hours
Shree Lakshmi Venkateshwara poultry Farm maintaining good relationship with its
customers by providing standard quality of Chicken products and service.
Shree Lakshmi Venkateshwara poultry Farm is initially started with the investment of
Rs.10 lakh for buying the machineries and also advance payment for Plant.
Through proper planning and control mechanisms, break-even can be
achieved in 6 months

Business description:
Mission Statement: Ready chicken supplied by the throughout the Ranebenur (district)
Provide the good customer services and maintain the cordially relationship
between suppliers and customers
To make the good returns
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 We will always provide our customer with maximum satisfaction by

providing quality products. To achieve this we do continuous research
&development in the production process and deploy state-of-the-art
technology. Thus we remain true to our mission statement
Our business is mainly concerned with the local customers who wants to choose
according to their taste and preferences. We products are with skin and without skin
chickens according to our customer preferences. We mainly concentrate on local area
people of our products according to our customers satisfaction.
We offer the following varieties of products in our plant:
Whole bird
Gizzard
Liver
With skin
Without skin
We choose
our suppliers carefully in the initial stage. We expect our suppliers to provide quality
products required and in time delivery. We, ourselves go to our suppliers check the product
quality, service they provide before we purchase our product from our vendors.
Door delivery and service being the biggest market place in India, Shree Lakshmi
Venkateshwara poultry Farm also offers its products through Door delivery and services
Customers can order products through our plant no also and also provide cash on delivery
option for our customers. Door delivery orders accepted only from within the Ranebenur
local area. Delivery of products will be done within 2- 3 hours.
Transportation of products from suppliers Shree Lakshmi Venkateshwara poultry
Farm to and also from poultry to its customers is done through the leased vehicles.
The quantity of products produced from the customer demand and during holidays
seasons
The working capital required is not the same in all seasons, during holidays season
more working capital is required due to more demand for chicken products.
Location is rural place nearby Ranebenur because of some environmental forces
Staff are appointed on some monthly and daily basis and building is taken for lease.
Office requirements:Chairs-8
Tables-4
Computer-2
Teliphones-2
We are open throughout the week (sun- sat) from 10a.m to 9 p.m. to service
giving to our customers in daily basis
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There is no work experience we are a 1st generation entrepreneur

Industry description:
The Indian food industry is poised for huge growth, increasing its contribution in world
food trade every year. In India, the food sector has emerged as a high-profit sector on the
back of the scope it offers for value addition, particularly with the food processing industry
getting recognised as a high-priority area.
Accounting for about 32% of the countrys total food market, the food processing industry
is one of the largest industries in India and is ranked fifth in terms of production,
consumption, export and expected growth. The total food production in India is likely to
double in the next 10 years with the countrys domestic food market estimated to reach
US$ billion by 2015
The Indian food and grocery market is the worlds sixth largest, with contributing 70% of
the sales. It is projected to grow at the rate of 104%, touching US$ 482 billion by 2020.
14%of manufacturing GDP, 13% of Indias exports and 6% of Indias total industrial
investment
In the my venture Shree Lakshmi Venkateshwara poultry farm to leads the all the
manufacturing activities in certain place
Government Initiatives:
In order to promote food processing industries, increases level of processing
and exploit the potential of domestic and international market for processed food products
To follow the government Rules and regulations and get the licence in government to
Shree Lakshmi Venkateshwara Poultry farm Ranebenur

Technology plan:
Web design:
Our Own website www.vkreadychicken.com should be created. In this website helps
to contact the customers, to build a cordial relations with the customers, ask the
questions regard the chicken products and clarifies your doubts
Product category:
Whole bird

Price range:
200 - 250

Liver

120 - 140

Gizzard

130 - 150

With skin

180 - 200
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Without skin and bones

200 - 240

This website created by FoxPro and c++ languages

Other available websites:
http://www.vkrc.in/login.html
http://www.vkrc.in/contact-us.html
http://www.vkrc.in/about-us.html
http://www.vkrc.in/home.html

Marketing plan:
Cost plus pricing strategy is used. Pricing is done based on the type of the product and
service rendered.
Word-of-mouth plays a very important role for the promotion of products. Advertising
about the variants of products and services offered are giving in local news channels and
hoardings in and around the town.
The main aim of marketing department is to create a good positioning about quality and
services provided by Ready chicken in the minds of customers.
Sales persons are appointed for each area of the Ranebenur to deliver the products that are
ordered through online.
The following is the channel of distribution for Shree Lakshmi Venkateshwara Poultry
Farm:

Supply of birds
and feeds

Shree Lakshmi
Venkateshwara
Poultry Farm

Customers

Financial plan:
Products

and

Price

range:

250
200
150
100
50
0

Whole bird

Liver

Gizzard
Basic price

With skin

Without skin

Column1

Estimation of profit and loss account in the year of 2016. 2017 %

2018
Particulars
Incomes
Sales Revenues
Less: Cost of goods
sold
Gross profit
Expenses
Labour
Marketing
electricity
Transport cost
Insurance
Total expenses
Earning before tax
Taxes (14%)

2016

2017

2018

200000
20000

275000
25000

350000
32000

180000

250000

318000

50000
20000
15000
20800
10000
115800
64200
8988

75000
23500
22000
28600
12000
161100
88900
12446

100000
26800
28000
35000
15000
204800
113200
15848
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Net profit

55212

76454

97352

2015

2016

2017

250000
100000
15000
200000
22000
587000

300000
175000
25000
275000
28000
803000

350000
225000
38000
320000
35000
968000

200000
50000
20000
45000
43000
358000

250000
75000
25000
65000
55000
470000

300000
100000
30000
85000
63000
578000

Balance sheet:
particulars
Assets
Current assets
Cash
Inventory
Accounts receivables
Fixed asset
Furnitures
Total assets
Liability and equity
equity
Current liabilities
Accounts payable
Creditors
Long term liabilities
Total liabilities

Organizational plan:
Form of ownership: sole proprietorship (private company)
The organization structure of Shree Lakshmi Venkateshwara poultry farm is very plain and
simple. Centralized decisions are taken because the level of management involved are very
few and decisions can be taken quickly. Information is very transparent due to this.
Sales staff are selected within the town, based on their communication skills, convincing
skills and good knowledge about the products and maintain good customer relationship.
Sales staff are paid according to the number of sales in the month they make.
Proprietor

Manager

Sales staff

Summary:
The role of the Indian government has been instrumental in the growth and
development of the Industry. The government through the ministry of food processing
industries. Institutional buyers leading to non-availability and spurious brands passing off
as Shree Lakshmi Venkatashwara Poultry Farm. The agency advised premium pricing and
quality policy. Instead, the company lowered the price.so many depends upon your choice.
Shree Lakshmi Venkatashwara Poultry Farm is planned to open in Ranebenur, because
there are no more ready chicken outlets in the area who provide various types of chicken
products for customers. Shree Lakshmi Venkatashwara Poultry Farm. Provide door
delivery to the customers is located in Ranebenur city. And does not have any other outlets.
It provides door delivery of its products in all regions of Ranebenur city.
The main aim of Shree Lakshmi Venkatashwara Poultry Farm is to provide
quality products and different types of products to the customers in and around the town,
and also it aims at maintaining good customer relationships.

Appendixes:
Lease agreement for building
Suppliers agreement
Contract with sales staff

Resources:
In administration staff-5 members and sales people 10
Opportunity- no organized food outlet in Ranebenur.
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Context- more concerned with the non- vegetarian people

Risk and reward- The risk involved in financial terms is relatively low. Shree
Lakshmi Venkatashwara Poultry Farm The break even for can be achieved in 1 year.
Centralized decision making is done as it is a very small business and there is less
requirement for involving many people in decision-making process.

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